Fashion Marketing, Digital Communication & Media
Aimed at students with at least one-year previous study in their selected area, study abroad semesters (5 – 6 months) offer participants a chance gain invaluable insights into European style and lifestyle, cultural influences, trends, contemporary issues as well as the impact of luxury companies and brands, and creative and contemporary issues in art and design in Europe’s capitals.
MILANO
This Semester Abroad Programme is designed to integrate knowledge from the marketing and communication sectors with the fascinating universe of fashion and luxury.
It targets students with at least one year of undergraduate studies in fashion management, marketing and/or communication, as well as students from business-related universities eager to explore the business of fashion and luxury.
Throughout the semester course, participants will have the opportunity to dive into the various marketing and communication strategies that fashion and luxury brands use to compete in the market. Students will also delve into trend forecasting, publishing, and advertising, as well as the history and sociology of fashion.
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