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Fashion Business & Digital Marketing Intensive
These programmes provide a thorough knowledge of the technical and theoretical concepts related to fashion meeting the needs of those with limited time available, or for participants that have either little or no prior experience.
MILANO
Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.
Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.
Programme Specification
Fashion Business & Digital Marketing Intensive
This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.
- Marketing communication channels
- Digital marketing & new media
- Principles of business and management in fashion
- Fashion PR, promotion and brand storytelling
- Key aspects of fashion buying, merchandising and visual display
- Fashion marketing manager
- Social media manager
- Fashion merchandiser
- Fashion communication manager
- Fashion omni-channel manager
One Year Courses + Master’s Courses
For students who choose combined programmes, will be deducted a tuition fee of the master programme.
Access to the combined programmes is subject to the possession of a university degree and to obtaining the one-year course certificate, according to the academic year and after approval by the admissions committee at the end of the one-year course.
FIRENZE
Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.
Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.
Programme Specification
This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.
- Marketing communication channels
- Digital marketing & new media
- Principles of business and management in fashion
- Fashion PR, promotion and brand storytelling
- Key aspects of fashion buying, merchandising and visual display
- Fashion marketing manager
- Social media manager
- Fashion merchandiser
- Fashion communication manager
- Fashion omni-channel manager
One Year Courses + Master’s Courses
For students who choose combined programmes, will be deducted a tuition fee of the master programme.
Access to the combined programmes is subject to the possession of a university degree and to obtaining the one-year course certificate, according to the academic year and after approval by the admissions committee at the end of the one-year course.
PARIS
Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.
Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.
Programme Specification
This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.
- Marketing communication channels
- Digital marketing & new media
- Principles of business and management in fashion
- Fashion PR, promotion and brand storytelling
- Key aspects of fashion buying, merchandising and visual display
- Fashion marketing manager
- Social media manager
- Fashion merchandiser
- Fashion communication manager
- Fashion omni-channel manager
One Year Courses + Master’s Courses
For students who choose combined programmes, will be deducted a tuition fee of the master programme.
Access to the combined programmes is subject to the possession of a university degree and to obtaining the one-year course certificate, according to the academic year and after approval by the admissions committee at the end of the one-year course.
DUBAI
Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.
5% VAT must be added to all the fees
The total fees of the program combine the fee of module 1 (درهم AED 54.000) + module 2 (درهم AED 54.000)
The total fees of the program combine the fee of module 1 (درهم AED 55.100) + module 2 (درهم AED 55.100)
5% VAT must be added to all the fees
This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.
- Marketing communication channels
- Digital marketing & new media
- Principles of business and management in fashion
- Fashion PR, promotion and brand storytelling
- Key aspects of fashion buying, merchandising and visual display
- Fashion marketing manager
- Social media manager
- Fashion merchandiser
- Fashion communication manager
- Fashion omni-channel manager
Module 1 · Marketing & Industry Analysis
The course focuses on key business and marketing strategies in the fashion and luxury industries. Students discover how companies determine the best marketing strategies to optimise economic, distribution, and production aspects of a brand, and are introduced to the main indicators for measuring financial performance. The course moves through the development of a marketing strategy linked to the ability of interpreting economic and financial data of fashion companies. Students acquire skills related to fashion culture and trends, principles of business, fashion marketing, fashion industry analysis.
Module 2 · Product Development & Digital Storytelling
The course allows participants to acquire skills related to manufacturing systems and fashion collection development. In parallel they study the marketing mix, the course also covers fashion promotion and digital marketing techniques and processes, enabling students to acquire important skills in communication, digital marketing and customer relationship management in order to develop suitable fashion advertising campaigns and manage corporate PR goals through an effective digital storytelling.
Access to each module is given upon successful completion of the previous one.
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