Fashion Management - Digital Communication & Media Semester
Aimed at students with at least one-year previous study in their selected area, study abroad semesters (5 months) offer participants a chance to gain invaluable insights into GCC market and Dubai lifestyle, new cultural influences across Europe and Middle East, new trends, contemporary issues as well as the impact of luxury companies and brands.
DUBAI
This semester-abroad program in Fashion Management provides students with a strategic and analytical approach to managing fashion brands in the digital era. Blending fashion culture, business strategy, and technological innovation, the course equips students with the skills to navigate the evolving industry landscape.
Key subjects include History and Criticism of Contemporary Fashion and Psychology of Fashion, offering insights into the cultural and consumer dynamics shaping the industry. Courses such as Production Processes for Fashion, Project Management, and Finance & Management Control develop essential operational and managerial competencies.
Through project-based learning, students will work on real-world cases, applying their knowledge to brand strategies and digital ecosystems. By graduation, they will be prepared for dynamic careers in fashion management, digital strategy, and brand development in an industry shaped by innovation and technology.
5% VAT must be added to all the fees
Learning focus Semester 1 – October Start
- History and Criticism of Contemporary Fashion
- Psychology of Fashion
- Production Processes for Fashion
- Project Management
- Brand Communication
Learning focus Semester 2 – February Start
- Digital Marketing
- Web3 Integrated Product Design
- Finance & Management Control
- Corporate Organization
- Fashion Product Technologies
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