Fashion Business Digital Communication & Media
Aimed at students with at least one-year previous study in their selected area, study abroad semesters (5 – 6 months) offer participants a chance gain invaluable insights into European style and lifestyle, cultural influences, trends, contemporary issues as well as the impact of luxury companies and brands, and creative and contemporary issues in art and design in Europe’s capitals.
LONDON
Communicate, connect and create a ‘buzz’ with consumers through different media techniques and channels. This semester course looks at key issues in contemporary communication channels, including online and offline tools, video, and printed media using images and successful copy. Aimed at students with at least one-year previous undergraduate study in fashion communication, promotion, or similar field, this inspiring short course encourages participants to create and enhance business communication strategies, as well as broadening horizons for personal growth and future career development.
Programme Specification
Fashion Business Digital Communication & Media Semester
- Fashion Psychology
- Interdisciplinary Project
- Brand Insight
- Fashion Digital
- Fashion Promotional
- Luxury Image & Brand Construction
- Styling the Image
- Brand Communication
- Fashion Advertising
- Finance and Management Control
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