Retail Management, Buying and Visual Merchandising

This 16-week, 150-hour course covers the key elements and processes within the fashion and luxury retail system. Participants will learn to analyze distribution channels and develop innovative omnichannel strategies for different retail formats, deepening their knowledge of fashion products and market trends.

The study of Visual Merchandising and Visual Display will be applied to both physical and online retail environments, with the aim of creating customized shopping experiences aligned with brand identity, using the latest retail technologies.

Participants will learn the technical and theoretical aspects of the buying process, including stock mix, seasonal collection planning, and pricing strategies.

Through the exploration of lighting, color, shapes, furnishings, and display layouts, participants will also learn how to design creative product arrangements and craft memorable window displays for both physical and digital stores.

The course also investigates emerging trends in luxury retail, merchandising, and visual display, helping participants anticipate market evolution.

• Fashion Retail management
• Fashion Buying Management
• Trend analysis and trend Forecasting
• Visual Merchandising and Visual Display
• E-commerce Strategies and Technologies