Fashion Business & Buying
Immerse yourself in the dynamic world of Fashion Business & Buying
FIRENZE
This semester delves into market research, brand development and consumer behaviour.
Through engaging case studies and projects, you will combine theory and practice, building a solid foundation in business management and merchandising, considering the evolution of physical and digital fashion retail.
By investigating the technological innovation, participants will be able to create or enhance the immersive phygital and omnichannel experience of retail spaces.
Studying Fashion Business & Buying in Istituto Marangoni Firenze can add value to the study experience due to the prestigious location of the school and Industry connections and mentorships; Florence is an historic hub of art and fashion, providing a rich cultural backdrop and access to a network of prestigious fashion brands and production centers.
Programme Specification
Firenze • Fashion Business & Buying - semester postgraduate
At the end of the program, participants will learn to:
- Master Market dynamics: analyze and interpret market trends and consumer behaviour to inform strategic business decisions
- Develop Iconic Brands: create and manage brand identity aiming to capture and engage the target audience, leading to market success
- Execute strategic business decisions: make informed purchasing choices that align with business objectives and consumer demand
- Optimize Merchandising Operations: oversee effective merchandising operations, from inventory management to visual displays
- Leverage Analytics: Use data analysis tools to gain insights into sales and budget performance and optimize purchasing and merchandising strategies
- Fashion Buyer: Responsible for selecting and purchasing merchandise that aligns with market trends and consumer preferences
- Merchandise Planner: Plans and controls the inventory levels, ensuring the right products are available at the right time
- Retail Manager: Oversees the day-to-day operations of retail stores, focusing on maximizing sales and ensuring customer satisfaction
- Market Analysis: Studies market conditions to identify potential sales opportunities and evaluate the effectiveness of marketing strategies
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