Fashion Management - Digital Communication & Media

MODULE 1 – INDUSTRIAL ECONOMICS
The course will introduce students to the world of business and economics applied to the fashion industry. Students will address the general foundations of economic sciences through the basic concepts of micro and macroeconomics, of structures of production and market, supply and demand and production efficiency. They will also address the processes through which fashion products connect to overall economic and innovation developments, and to the evolution of consumer needs.

MODULE 2 – SOCIOLOGY OF FASHION
The module considers the formal and aesthetic development of fashion products interpreted as a result the the social, economic and cultural factors that characterize the different historical periods, from industrial revolution until nowadays. In this context, garments and accessories are interpreted as the result of different theories regarding fashion as a way to represent social identity, as a product of technological development, and as an expression of the business culture in its relations with social and economic development.

MODULE 3 – COMMUNICATION SCIENCE
The course revolves around the main theories regarding communication within a business organization, enabling students to become more aware of their personal potential and develop important soft skills related to public speaking, leadership, and intercultural communication and approaching marketing communication strategies, exploring the world of advertising, corporate communication, media relations, event management and PR.

MODULE 4 – MARKETING
The aim of the course is to provide students with a thorough understanding of fashion marketing. Students will analyze the fashion system and learn to identify consumer segments, target markets and strategic positioning. Managerial skills will be developed both from a consumer behavior and both from a consumer behavior and marketing point of view, with a focus on strategic planning and the definition of objectives within the fashion business.

MODULE 5 – HISTORY & CRITICISM OF CONTEMPORARY FASHION
This course focuses on fashion management, digital communication, and media, covering the history and criticism of contemporary fashion. It includes psychology of fashion, trend forecasting, and evolving brand communication. Students learn to manage fashion brands effectively, leveraging digital tools and understanding the psychological and cultural dynamics shaping today's fashion industry.

MODULE 6 – PRODUCTION PROCESSES FOR FASHION
This course focuses on production processes for fashion, project management, collection plan development, supply chain management, and fashion buying. Students learn to navigate the fashion industry's complexities, managing projects from concept to completion while leveraging digital tools for effective communication and strategic decision-making.

MODULE 7 – DIGITAL MARKETING & DATA SCIENCE
This course focuses on digital marketing for fashion management, integrating data science for demand forecasting. It covers fashion product technologies and Web3 integrated product design. Students learn to leverage digital tools and data analytics for effective marketing strategies, innovative product design, and efficient management within the evolving fashion industry landscape.

MODULE 8 – FINANCE & MANAGEMENT CONTROL
This course focuses on fashion management, covering financial control, digital marketing, and corporate organization. It includes Web3 integrated product design for fashion. Students learn to manage financial operations, develop digital marketing strategies, organize corporate structures, and innovate with cutting-edge technologies in product design.

MODULE 9 – OMNICHANNEL RETAIL
This course focuses on fashion management, covering production processes, collection plan development, and merchandising. It emphasizes an omnichannel approach to retail and distribution, exploring retail trends and the importance of effective visual merchandising. Students learn to convey brand codes and narratives, enhancing the customer experience and elevating brand presence.

MODULE 10 – CORPORATE COMMUNICATION
This course focuses on fashion management, covering PR, event management, and corporate communication principles across various media platforms. Students prepare for the advent of the metaverse and virtual worlds, learning to conceive gamified and compelling brand experiences. The course includes studying multimedia content strategies to create engaging, innovative brand narratives.

MODULE 11 – ORGANIZATION SKILLS & ENTERPRISE MANAGEMENT
This course focuses on fashion management, covering essential organization skills and enterprise management. It includes project management, financial control, and crisis and change management. Students learn to efficiently run fashion enterprises, handle financial operations, and navigate challenges, ensuring stability and adaptability in a dynamic industry.

MODULE 12 – INNOVATION MANAGEMENT
This course focuses on innovation management for fashion and luxury, design thinking, and a user-centered approach to product and service systems innovation. It aims to develop students' critical abilities and strategic mindset, preparing them to navigate global markets with high competition. Students learn to drive innovation and strategically position their offerings in dynamic environments.