Strategic Licensing

DUBAI

Managing the Challenges of Strategic Licensing in the Luxury Market

The purpose of this Course is to examine the essential variables of starting and managing Licensing Processes in High-End Markets, focusing on the activities of Brand Extension, Co-Marketing, Communication & Digital Media, Finance and Legal Framework.

The Licensing Manager not only deals with the design and the formal and technological aspect of a brand / product, but has assumed a fundamental role in all phases of the cycle: production, distribution, communication.

The fundamental objective for anyone wishing to undertake Licensing, Brand Extension or Franchising initiatives is to increase and enrich the value of the brand, especially in the luxury segment.

07 May 2025 - 24 Jun 2025English - Fee

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Only course fee

درهم AED13,000

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PROFESSIONAL OUTCOMES

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• Learn the Intricacies of Licensing in the Luxury Segment
• Create and Evaluate Partnerships that Expand Brand Reach and Value
• Promote and Communicate Effectively Extension Lines in the Luxury Market

LEARNING FOCUS

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• Strategic Licensing in Luxury Branding (fragrances & cosmetics, hospitality, eyewear, home decoration, jewelry…)
• Marketing and Brand Strategies for Diffusion Lines
• Luxury Brand Communication & Digital Media
• Finance & Legal Framework (Licensing Agreements)
• Franchising

LEARNING OUTCOMES

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• Construct and Set Up Licensing Agreements: enable brands to create in-demand, high end products that drive real value
• Develop Cutting-Edge Brand Strategies for Diffusion Lines: master the skills to devise the best strategies that leverage the latest innovations in fashion, design and technology applied to brand diffusion lines (fragrances & cosmetics, hospitality, eyewear, home decoration, jewelry…)
• Evaluate and Communicate Successfully Extension Lines in the Luxury Market