Design Thinking

DUBAI

Innovate at the Intersection of Luxury and Creativity

Dive into the creative process foundational to luxury brand innovation. This module covers design thinking methodologies to tackle branding challenges, emphasizing consumer insights and market trends. Learn to ideate, prototype, and test strategies, ensuring they resonate with luxury standards and consumer expectations.

21 Jan 2025 - 05 Mar 2025English - Fee

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Only course fee

درهم AED13,000

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PROFESSIONAL OUTCOMES

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• Deepen Branding Knowledge: Acquire a comprehensive understanding of branding theories and models, equipping you with the insights to craft strategic luxury branding initiatives.
• Conceptualize Innovative Strategies: Learn to apply theoretical principles in developing innovative branding strategies that effectively communicate luxury and exclusivity.
• Enhance Analytical Skills: Strengthen your ability to analyze market trends and consumer behavior, ensuring your branding decisions are informed by solid theoretical knowledge and contemporary market dynamics.

LEARNING FOCUS

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• Exploration of Branding Theories
• Strategic Thinking in Brand Development
• Consumer Behavior Analysis
• Innovation Through Design Thinking
• Case Studies of Successful Luxury Brands

LEARNING OUTCOMES

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• Develop Cutting-Edge Brand Strategies: Master the skills to devise branding strategies that leverage the latest innovations in design and technology, setting new standards in the luxury sector.
• Enhance Creative Brand Positioning: Learn to creatively position luxury brands in a competitive market, ensuring they uniquely stand out while maintaining their core values.
• Apply Innovative Thinking to Brand Challenges: Utilize innovative thinking to solve complex branding challenges, enabling brands to connect with new audiences and expand their market presence effectively.