Fashion Styling, Creative Direction & Digital Content

Focusing on the visual language of communication, participants approach the key aspects of fashion styling, learning how to persuade, inspire and create an emotional response. They acquire the technical, creative skills and cultural knowledge needed to realize a fashion shoot from initial concept to final editing through different contemporary languages.  This includes analysis of fashion trends, storytelling and contemporary fashion contexts . During the course participants also apply technical and cultural notions to in-studio projects, learning how to negotiate and plan the technical and creative process. Nowadays, professional creative directors increasingly work with moving images: alongside introductory technical and aesthetic aspects and video, that incorporate elements such as lighting, composition, editing and special characteristics of multimedia video, the course develops the participants’ business awareness and networking skills, bringing observation and communication abilities together with artistic and creative expression.

The Course also focuses deeply on the development of all the new languages used and requested in today’s Fashion Industry, shifting from the Fashion Styling culture to the contemporary Digital Fashion Frontiers.

• Fashion Styling development and analysis
• New Fashion frontiers
• Visual communication & multimedia video
• Emotional graphic
• Online & Offline editing
• Trend analysis & storytelling
• Innovative research methods and analysis
• Multifaceted portfolio

• Fashion stylist
• Art/Creative director
• Fashion Animation consultant
• Creative media director
• Storytelling consultant

Focusing on the visual language of communication, participants approach the key aspects of fashion styling, learning how to persuade, inspire and create an emotional response. They acquire the technical, creative skills and cultural knowledge needed to realize a fashion shoot from initial concept to final editing through different contemporary languages.  This includes analysis of fashion trends, storytelling and contemporary fashion contexts . During the course participants also apply technical and cultural notions to in-studio projects, learning how to negotiate and plan the technical and creative process. Nowadays, professional creative directors increasingly work with moving images: alongside introductory technical and aesthetic aspects and video, that incorporate elements such as lighting, composition, editing and special characteristics of multimedia video, the course develops the participants’ business awareness and networking skills, bringing observation and communication abilities together with artistic and creative expression.

The Course also focuses deeply on the development of all the new languages used and requested in today’s Fashion Industry, shifting from the Fashion Styling culture to the contemporary Digital Fashion Frontiers.

• Fashion Styling development and analysis
• New Fashion frontiers
• Visual communication & multimedia video
• Emotional graphic
• Online & Offline editing
• Trend analysis & storytelling
• Innovative research methods and analysis
• Multifaceted portfolio

• Fashion stylist
• Art/Creative director
• Fashion Animation consultant
• Creative media director
• Storytelling consultant

Contemporary fashion stylists and creative directors understand the importance of the fashion image and digital media to create a compelling story and atmosphere, together with the growing connections between still and moving image to express fashion and luxury. This fifteen-month postgraduate level Fashion Styling, Creative Direction and Digital Content programme supports participants in becoming visual image experts with holistic skills set in styling, image, and film, as well as printed and digital media. Students will develop these skills while working on innovative, forward-looking projects for fashion brands for both physical and digital realms. Through in-depth creative, cultural, and contextual research, idea generation and technical experimentation, with recognition of contemporary professional standards and future imperatives, this programme looks at how to reflect the soul, identity, and values of a fashion brand while students explore and refine their own unique aesthetic personality as a creative director of the fashion image.

Students will learn about the rapidly evolving landscape of fashion styling and creative direction and the exciting ways that the fashion image, film, and digital media can enhance storytelling and communication strategies to develop dynamic content for the fashion industry of the future. Focusing on the visual language of communication, participants approach the many different aspects of fashion styling, learning how to persuade, inspire and create an emotional response.

Key themes of the course:

• Fashion styling, visual communication, and creative techniques
• Creative research, traditional and new media, critical perspectives
• Media and image values, semiotics
• Storytelling techniques, photography and moving image
• Visual culture, personal creative identity.

Through a series of multidisciplinary units, students will acquire the technical skills and theoretical knowledge needed to create editorial fashion shoots and commercial creative projects from initial concept, through final delivery – including analysis of current and future trends and the historical and contemporary context of fashion. During the course participants will also apply technical and cultural notions to in-studio projects, learning how to develop and plan in detail every area of the technical and creative process, from lighting to composition, to produce the theme of creative proposal developed to answer brand image or assigned client brief.

The units and tasks within this programme will require a high degree of critical thinking, analytical and strategic mindsets, initiative, and creativity, leading to professionalism and independent working approaches essential to any creative profile suitable for the contemporary market of fashion and design.

This programme will offer students the ability to develop a personal creative identity and reflect on their own skills and approaches to storytelling and communication, through industry briefs and projects designed to experiment with creative techniques and mindsets. Alongside technical and aesthetic aspects of photography and film, that incorporate lighting, composition, editing and special characteristics of films and paper, the course looks at digital strategy and networking, bringing observation and communication abilities together with artistic and creative expression.

• Develop a critical awareness of the context of contemporary fashion and design, evaluating the value of image making and storytelling.
• Research and analyse historic and emerging social, cultural and personal paradigms of luxury in relation to fashion and the fashion product.
• Critically evaluate traditional and new media as methods of communication and culture progression.
• Articulate complex ideas creatively, effectively communicating them to specialist and non-specialist audiences in an appropriate format, answering editorial and commercial briefs.
• Work collaboratively and independently across multidisciplinary projects to produce written, verbal, multimedia and physical artefacts.
• Critically reflect upon your own creative practices, and its interconnection of that to other, in process of continual personal and professional development.

• Stylist, Creative director
• Art director and visual curator
• Visual researcher and Fashion critic
• Photography, Image making, Traditional and New Media Storytelling
• Magazine editor
• Academic progression - PhD, MPhil