Fashion Management - Fragrances & Cosmetics
Students reinforce their strategic mindset discovering all the Beauty industry business models, understanding the fundamental role of licensing for the production and marketing of perfume and cosmetic lines of Fashion Houses. Moreover, they learn to manage innovation, from the identification of consumer needs to the control of technological-production and operations. As a result, they acquire a technical expertise on project management, product development, sourcing and supply chain management. Finally, they experiment with new expressive languages within new immersive and digital platforms, with the support of technologies such as artificial intelligence or virtual reality.
DUBAI
Participants learn brand marketing and development strategies, and implement specific cost control systems. The course investigates the world of Beauty and its contaminations with Fashion, also exploring the synergies with Design, Luxury and Hospitality. The consumer markets of Fragrances and Cosmetics are approached at international level, understanding the aesthetic, historical and ritual practices revolving around personal appearance.
5% VAT must be added to all the fees
The enrollment fee is due every year
5% VAT must be added to all the fees
The enrollment fee is due every year
Programme Specification
Fashion Management Concentration in Fragrances & Cosmetics · CAA Dubai
The course introduces basic of perfumery and the basis of transformation and use processes for fragrances and cosmetics. Students learn the fundamentals of product development, merchandising and coordination strategies, with specific reference to the world of fragrances & cosmetics. In addition to that, students learn the history of aesthetic trends and psychology, acquiring the cultural background necessary to approach consumer behavior, branding and communication. The editorial environment of beauty is examined too, creating beauty magazines and editorials with the support of creative direction. The domain of communication is also explored through brand storytelling, advertising, media planning, digital & engagement marketing.
- Manage with awareness and critical approach all the technical-production aspects as well cultural-social-economical factors essential in the development and/or establishment of a brand;
- Fully understand all strategic management processes, from mass production to logistics;
- Communicate the brand and its values by taking advantage of all expression techniques, languages and tools;
- Develop an analysis of products and industrial processes aimed at an effective management of productive contexts and socio-economics elements;
- Developing and implementing creative, innovative and strategic solutions in Fashion, Fragrances and Cosmetics industries, consistently with sustainability, inclusivity and digital transformation objectives.
- Communication Manager
- Buyer
- Merchandiser
- Commercial Director
- Product Manager
- Omnichannel Manager
- Marketing Manager
- Brand Manager
- Licensing Manager
- Digital Content Manager
- PR & Events manager
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