Fashion Management - Fragrances & Cosmetics

MODULE 1 – INDUSTRIAL ECONOMICS
This course will introduce students on the basic principles of industrial and agricultural economics, the general foundations of economic sciences through the basic concepts of micro and macroeconomics. They will focus on production economics, principles of supply and demand and resource economics, with specific reference to the production process of fragrances and cosmetics, and the study of the history of perfume and its evolution in different eras, from its origins to the present day.

MODULE 2 – SOCIOLOGY OF FASHION
The module considers the formal and aesthetic development of fashion and beauty products interpreted as the result of the social, economic and cultural factors that characterize the different historical periods, from industrial revolution until nowadays. In this context, garments, accessories fragrances and cosmetics are interpreted as the result of different theories regarding fashion as a way to represent social identity, as a product of technological development, and as an expression of the business culture in its relations with social and economic development.

MODULE 3 – MATERIAL SCIENCE
The course aims to explore and recognize how fashion brands are developing fragrances and cosmetics products to inform product development and licensing strategies. In particular, the fundamental technologies for the use of materials for the production of perfumes and cosmetics are developed with a view to project formulation. Students understand how companies overcome production challenges while taking into consideration strategic issues such as ethics and green supply chain.

MODULE 4 – MARKETING
The aim of the course is to provide students with a thorough understanding of marketing and licensing for both fashion, fragrances and cosmetics. Students will analyze market trends and learn to identify consumer segments, target markets and strategic positioning. Managerial skills will be developed both from a consumer behavior and both from a consumer behavior and marketing point of view, with a focus on strategic planning and the definition of objectives within different business sectors.

MODULE 5 – HISTORY & CRITICISM OF CONTEMPORARY FASHION
This course focuses on fashion management, with a concentration in fragrances and cosmetics, covering the history and criticism of contemporary fashion. It includes psychology of fashion, trend forecasting, and evolving brand communication. Students learn to manage beauty brands effectively, leveraging digital tools and understanding the psychological and cultural dynamics shaping today's industry.

MODULE 6 – PRODUCTION PROCESSES FOR FRAGRANCES & COSMETICS
This course focuses on production processes for fragrances and cosmetics, project management, licensing strategies, supply chain management. Students learn to navigate the beauty industry's complexities, managing projects from concept to completion while leveraging digital tools for effective communication and strategic decision-making.

MODULE 7 – DIGITAL MARKETING & DATA SCIENCE
This course focuses on digital marketing for fragrances and cosmetic products’ management, integrating data science for demand forecasting. It covers fragrances and cosmetics product technologies and Web3 integrated product design. Students learn to leverage digital tools and data analytics for effective marketing strategies, innovative product design, and efficient management within the evolving beauty industry landscape.

MODULE 8 – FINANCE & MANAGEMENT CONTROL
This course focuses on management for the fragrance and cosmetics industries, covering financial control, digital marketing, and corporate organization. It includes Web3 integrated product design for fashion. Students learn to manage financial operations, develop digital marketing strategies, organize corporate structures, and innovate with cutting-edge technologies in product design.

MODULE 9 – OMNICHANNEL RETAIL
This course focuses on management of the fragrances and cosmetics value chain, covering production processes, priduct development, and licensing. It emphasizes an omnichannel approach to retail and distribution, exploring retail trends and the importance of effective visual merchandising. Students learn to convey brand codes and narratives, enhancing the customer experience and elevating brand presence.

MODULE 10 – CORPORATE COMMUNICATION
This course focuses on management for the fragrances and cosmetics industries, covering PR, event management, and corporate communication principles across various media platforms. Students prepare for the advent of the metaverse and virtual worlds, learning to conceive gamified and compelling brand experiences. The course includes studying multimedia content strategies to create engaging, innovative brand narratives.

MODULE 11 – ORGANIZATION SKILLS & ENTERPRISE MANAGEMENT
This course focuses on management for the fragrances and cosmetics industries, covering essential organization skills and enterprise management. It includes project management, financial control, and crisis and change management. Students learn to efficiently run fashion enterprises, handle financial operations, and navigate challenges, ensuring stability and adaptability in a dynamic industry.

MODULE 12 – INNOVATION MANAGEMENT
This course focuses on innovation management for the fragrances and cosmetics industries, teaching students to leverage design thinking techniques, and a user-centered approach to product and service systems innovation. It aims to develop students' critical abilities and strategic mindset, preparing them to navigate global markets with high competition. Students learn to drive innovation and strategically position their offerings in dynamic environments.