Fragrances & Cosmetics Management
This programme targets candidates aspiring to a career in the brand and/or product management fields within the fragrance and cosmetic industry. It will cover every aspect of the brand and product managers’ role, including motivating consumers, creating desire, building trust, merchandising, product development, marketing, branding and communication skills to build a successful brand vision and strategy and reach new markets.
PARIS
This full-time three-year programme provides comprehensive knowledge of the lifecycle of luxury-level perfume and cosmetic products, with valuable insights into product development, storytelling and industry-specific brand management strategies. The plan of study combines theory and hands-on practice to promote interaction between all those involved in creating and marketing fragrances and beauty products, including skincare and make-up.
Students will explore critical issues related to the planning, development, production, omnichannel distribution, buying, branding and marketing of fragrances and cosmetics with a focus on licensing. They will learn to combine creative acumen, technical expertise and strategic thinking, turning imaginative ideas into successful products.
The enrollment fee is due every year
Validations
Validated by Regent’s University London
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At the end of the programme, candidates take certification tests. If successful, they will receive the French state-recognized professional certificate level 6 "Responsable de la stratégie marketing et commerciale de mode". The certification is registered within the RNCP by decision of France Compétences as of 17/11/2017. In addition, in order to facilitate the academic recognition of the knowledge and skills acquired during their academic programme, they will acquire 180 ECTS credits. For more information, do not hesitate to contact the information office of the Paris School.
Programme Specification
Fragrances & Cosmetics Management - Paris
With dedicated learning modules on branding strategies, fragrance product design, history of perfumery and cosmetics, nose training techniques alongside production and communication processes, sociology, anthropology and psychology, participants will have the unique opportunity to build an extensive skillset to manage every aspect of product and brand development. Students will learn how to adapt communication, marketing and promotional techniques to reach sales goals and apply key strategies for perfumery and beauty businesses.
As they progress into their three-year programme, the focus will expand to include intangible elements – customer relationships, the impact of social media and creating engaging consumer experiences – along with more tangible branding elements, such as product attributes (quality, features, and design), the difference between brand image and brand identity, packaging, and labelling. An additional focus is placed on economics and finance; participants learn to measure profitability, ensure compliance with budgets and strategies, and implement specific cost control systems. By examining the cultural, social, and historical dynamics in the fragrance and cosmetics markets, they will also understand the influence of trends and the tastes and habits differences in many countries and their impact on sales performance.
The programme will also provide an overview of current issues affecting the industry, including sustainability, inclusivity, and digital transformation, leading to a deep understanding of cosmetic products’ social and environmental impact to foster a sustainable approach. Experienced managers will mentor participants so they can acquire problem-solving skills through case-based learning.
- Branding strategies for luxury beauty products
- Research methods and trend analysis
- Packaging design
- Olfactory and nose training techniques and experiences
- Economics and marketing strategies
The course aims to enable participants to acquire the necessary skills to access management roles in luxury fragrance and cosmetic industry, from distribution to communication to perfume and beauty marketing. They will develop unique industry-specific tools and be prepared to work as:
- Brand Managers
- Product Managers
- Trade Marketing Manager
- Communication Manager
RIYADH
ADVANCED TRAINING DIPLOMA
The Fragrances & Cosmetics Management Advanced Training Diploma Programme investigates the world of Beauty and its contaminations with Fashion. The consumer markets of Fragrances and Cosmetics are approached at international level, understanding the aesthetic, symbolic and ritual practices revolving around personal appearance and wellness.
Trainees learn the history of aesthetic trends, social anthropology and psychology, acquiring the cultural background necessary to approach consumer behavior, branding and communication. The editorial environment of beauty is examined too, creating beauty magazines and editorials with the support of subjects as journalism, photography, creative direction and styling. The domain of communication is also explored through brand storytelling, advertising, media planning, digital & engagement marketing. This full-time programme provides comprehensive knowledge of the lifecycle of perfume and cosmetic products, with valuable insights into product development, storytelling and industry-specific brand management strategies.
Participants will learn how to adapt communication, marketing and promotional techniques to reach sales goals and apply key strategies for perfumery and beauty businesses.
All Fees are inclusive of VAT.
The enrollment fee is due every year
Istituto Marangoni Riyadh offers 3-year Advanced Training Diploma programs that cater to the specific demands of the local job market for the chosen specialization.
As part of the didactical experience provided to its trainees, the Diploma include an internship period (“Cooperative Training”) which is embedded in the Study Plan of each programme at the third year. This working experience allows trainees to take advantage of skills and topics learned during lessons, putting them into concrete practice within a real professional environment. The internship consists of a period of an experience in professional practice through the realization of individual or group project in collaboration with institutions or companies on their premises, or on the institute’s premises (internship on campus).
Trainees of the Training Diploma at Istituto Marangoni in Riyadh can have the opportunity to either complete their study path in Saudi Arabia with a 3-year Advanced Diploma, which includes a 6-month internship (Cooperative Training), or take advantage from Study Abroad mobility towards Istituto Marangoni campuses in Italy, France, UK and UAE, through the “Istituto Marangoni Cross-School” program.
Situated in the King Abdullah Financial District (KAFD), one of Riyadh’s most dynamic areas offering visitors and residents a high standard of living, the Higher Training Institute will offer training diploma programmes and professional courses in fashion, business, and luxury management.
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