Fragrances and Cosmetics Brand Management and Licensing
This programme is dedicated to participants with a passion for fragrances and beauty products and an interest in acquiring a business-oriented approach to the industry’s practices and processes. They will explore a brand manager’s role and the skills and knowledge needed to be a luxury cosmetics and perfume brand licensing manager. The programme guides participants through the “behind the scenes” of this glamorous industry and how luxury premium brands manage the marketing, distribution and sales of fragrances, make-up and skincare products.
MILANO
This Master’s programme provides advanced knowledge of the most relevant skills, processes and tools needed for strategic Brand Management and Licensing in the fragrance and beauty industry. Through professional advice from industry experts, students will understand how to use product branding and positioning strategies and the role of perfumery and beauty in the luxury market while constantly analyzing their appeal to customers.
Participants will gain a full understanding of production, marketing, communication, sales and omnichannel distribution with a focus on licensing aspects.
Validations
Participants who successfully complete this programme will be awarded with a Master Degree. Recognised by MUR (Italian Ministry of University and Research) participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits.
Programme Specification
Milano · Fragrances and Cosmetics Brand Management and Licensing
Courses will thoroughly address the management of delicate processes such as licensing and franchising to provide a comprehensive overview of the most complex issues and factors involved. Participants will grasp the nuances and soft skills relevant to the licensing business and gain a complete understanding of the job.
A particular focus will be on the financial and economic aspects of the licensing process and how licensing can vary in different markets. The curriculum will address critical legal topics, such as intellectual property, trademark registration and protection, distribution rights, and naming rights, with real-life business cases, as well as royalties – fees, distribution rights, naming rights and contracts.
Learners will finally hone their knowledge through an in-depth study of relevant topics like luxury strategies, the history of the perfume industry, and market and trend analysis.
- Business strategies in the luxury perfume and cosmetic industry
- Licensing and franchising processes and management
- History of perfume and cosmetics
- Brand management and brand storytelling
- Legal and financial aspects of licensing and franchising
- Licensing Manager
- Franchising Manager
- Intellectual Property Expert
- Cosmetics Brand Manager
- Private Label
- Cobranding/Co-lab Manager
PARIS
This Master’s programme provides advanced knowledge of the most relevant skills, processes and tools needed for strategic Brand Management and Licensing in the fragrance and beauty industry. Through professional advice from industry experts, students will understand how to use product branding and positioning strategies and the role of perfumery and beauty in the luxury market while constantly analyzing their appeal to customers.
Participants will gain a full understanding of production, marketing, communication, sales and omnichannel distribution with a focus on licensing aspects.
Validations
Validated by Regent’s University London
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Participants who successfully complete the Fashion & Luxury Brand Management course taught in Paris will receive the corresponding 'RNCP' title of: "Manager Marketing du Luxe", recognised by the French State by decision of France Compétences (French Ministry of Labour) of 10-11-2021. As recognised vocational training, level 7 RNCP corresponds to the competences of a Master's degree.
Programme Specification
Courses will thoroughly address the management of delicate processes such as licensing and franchising to provide a comprehensive overview of the most complex issues and factors involved. Participants will grasp the nuances and soft skills relevant to the licensing business and gain a complete understanding of the job.
A particular focus will be on the financial and economic aspects of the licensing process and how licensing can vary in different markets. The curriculum will address critical legal topics, such as intellectual property, trademark registration and protection, distribution rights, and naming rights, with real-life business cases, as well as royalties – fees, distribution rights, naming rights and contracts.
Learners will finally hone their knowledge through an in-depth study of relevant topics like luxury strategies, the history of the perfume industry, and market and trend analysis.
- Business strategies in the luxury perfume and cosmetic industry
- Licensing and franchising processes and management
- History of perfume and cosmetics
- Brand management and brand storytelling
- Legal and financial aspects of licensing and franchising
- Licensing Manager
- Franchising Manager
- Intellectual Property Expert
- Cosmetics Brand Manager
- Private Label
- Cobranding/Co-lab Manager
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