Fashion Communication & Image

This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications. By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents. The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space - the material ‘reality’ of image making. Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

Fashion Styling und Creative Direction Advertorial, Editorial und digitales Styling Fotografische Komposition Bewegtbilder Image-Entwicklung Copywriting, PR und Mediaplanung Fashion Production Management Soziale Medien, Blogging und kommerzielle Medienpräsenz Traditionen von Bekleidung und Accessoires Professionelles Design-Portfolio Forschungsmethodik

Nach Abschluss des Studiums haben die Studierenden die Möglichkeit, in Unternehmen zu arbeiten, die im Bereich Kommunikation mit besonderem Fokus auf die Modebranche tätig sind. Sie sind auch bestens auf eine Karriere im Verlagswesen in den Bereichen Design, Luxus oder Mode vorbereiten, können freiberuflich tätig sein und zum Beispiel eine eigene Agentur eröffnen, um auf die Marktbedürfnisse zu reagieren. Weitere Karrieremöglichkeiten sind: Fashion Stylist Creative Director Art Director Image-Berater Personal Stylist Trend-Forecaster Visual Merchandiser Kreativberater Content Creator/Autor