Join an unmissable event to discover how Korea is shaping the cosmetics industry, featuring insights from Seoul Mafia, Ssinister, and Laneige.

Flawless skincare, viral trends, and the power of K-Idols: K-Beauty has taken the world by storm and continues to lead the beauty industry. But what are the latest innovations? And how is the market evolving between Korea and the West?

This exclusive talk will explore the role of Korean Beauty in influencing aesthetics, marketing, and consumer habits.

Moderated by Marianna Baroli, a journalist from La Verità and Panorama and a Korea expert, the event will kick off with a focus on the K-Wave, the cultural movement that has positioned South Korea as a global leader. Contributors to the discussion include Margherita Rizzo (@un_uovo_a_milano) and Natan Mondin, the author of La via coreana (The Korean Way).

Valentina Capelli, Regional Sales Training Manager at Laneige, one of the most iconic and innovative Korean skincare brands, will delve into the latest beauty trends, highlighting the differences in market preferences between Korea and Italy. She will also examine the influence of K-Idols on global beauty routines.

The talk will also feature @Seoul Mafia (Marco Ferrara), a YouTuber and the founder of Oksubeauty, who will share his journey in the world of Korean cosmetics. @SSINISTER (Matilda Morri), a beauty creator, will explore the Korean fragrance sector and the rise of social trends worldwide.

Register now for an exclusive preview of the trends set up to shape the future of the beauty industry!

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Un post condiviso da Istituto Marangoni MI Fashion (@istitutomarangoni_milano)