NEO NARRATIVES IN FASHION

From front row to feed

A series of talks where international and national experts will discuss the rapid evolution of fashion communication and the exciting future of digital engagement.

Combining practical insights with visionary perspectives, these discussions will explore key current platforms, the emergence of hybrid editorial-styling roles, and the shifting dynamics between brands, editors, and content creators.

The talks will also examine successful case studies, brand strategies leveraging user-generated content, and how brand experiences evolve in response to changing consumer expectations.

WEDNESDAY 26th OF FEBRUARY 

CURATING COOL: THE ART OF STYLING CELEBRITIES & TRENDS • 12pm CEST

with ALBA MELENDO moderated by Carlos Gago Rodriguez 

Celebrity stylist and creative consultant, Alba Melendo has played a key role in shaping the style of some of the most influential figures in music and entertainment, such as Bad Gyal and Karol G, blending creativity and strategy to craft iconic images. In this talk, Melendo will unveil the behind-the-scenes of her work, the process of creating impactful looks, and the role of styling in shaping a celebrity’s identity, offering an exclusive perspective on an ever-evolving industry.

REGISTER NOW or follow the live streaming on @istitutomarangoni_milano

THURSDAY 27th OF FEBRUARY 

COVER COMMENTARY: FEBRUARY EDITION • 12pm CEST

with Hanan Besovic @ ideservecouture

An exclusive masterclass with Hanan Besovic, iconic fashion commentator, creator, and founder of the @ideservecouture page.

The talk will explore the captivating world of fashion magazine covers, analyzing editorial imagery and visual narratives to spark an engaging discussion on trends, storytelling, and the power of media in the fashion industry.

REGISTER NOW or follow the live streaming on @istitutomarangoni_milano

SOUND & STYLE: THE VOICE OF THE NEW GENERATION BETWEEN MUSIC AND VISUAL IDENTITY • 2 pm CEST

con ARIETE moderated by Tiny Idols

Among the most authentic voices of the new generation, Ariete takes the stage at Front Row 2025 alongside her stylist Silvia Ortombina / Tiny Idols to explore the powerful connection between music, fashion, and identity.

An intimate dialogue on authenticity, creativity, and the role of image in contemporary artistic storytelling.

REGISTRATI ORA o segui la diretta streaming su @istitutomarangoni_milano

ZEITGEIST IN MOTION: CRAFTING IMAGES FOR A NEW ERA • 4.30pm CEST

with Ib Kamara Moderated by Kacion Mayers

Editor-in-Chief of Dazed, Creative Director of Off-White™, stylist, and photographer, Ib Kamara is one of the most multifaceted and visionary figures in contemporary fashion, constantly redefining its visual codes through new languages and cross-disciplinary influences. This talk will delve into his innovative approach to storytelling through fashion, his work with the world’s leading maisons, and the role of styling as a powerful tool for creative and cultural expression. Moderated by Kacion Mayers Editorial Director at Dazed & Confused Magazine.

REGISTER NOW or follow the live streaming on @istitutomarangoni_milano

FRIDAY 28th OF FEBRUARY 

FROM PRINT TO PODCAST: FASHION COMMENTARY IN THE DIGITAL AGE • 12.30pm CEST

with Andrea Batilla and Giuliana Matarrese

Italian fashion editors Giuliana Matarrese and Andrea Batilla will lead a compelling discussion on how fashion commentary evolves across different platforms—from traditional newspapers to online magazines, Instagram Lives, and podcasts. This dynamic conversation will examine the influence of digital platforms on fashion narratives, the challenges of instant reporting, and the complexities of fashion criticism, exploring how journalism adapts to new formats. The audience will gain valuable insights into the future of fashion commentary in an increasingly multi-channel landscape.

REGISTER NOW or follow the live streaming on @istitutomarangoni_milano

THE CONSTRUCTION OF A DISTINCTIVE AESTHETIC: BETWEEN MASK, STYLE, AND IDENTITY • 3.00pm CEST

with M¥SS KETA moderated by Francesca Delogu 

M¥SS KETA discusses her relationship with image, fashion, and provocation, exploring the connection between aesthetics and artistic identity in the digital age. 

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NARRATED CATWALK: FW25/26 COMMENTARY • 4.30pm CEST

with Antonio Patruno Randolfi 

Antonio Patruno, Programme Leader of Fashion Design at Istituto Marangoni Milano, will offer an insightful review of the Milan Fashion Week FW 2025-26 shows, analyzing key themes and inspirations. Through a captivating exploration of styles and cultural influences, this session will provide a deeper understanding of the creative narratives shaping the season.

A light cocktail and DJ set will follow. 

REGISTER NOW or follow the live streaming on @istitutomarangoni_milano

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FRONT ROW 2025