With fashion long shaping consumer emotions, a new shift emphasises the skin-to-fabric feel, with patented fabrics emerging as brand signatures
Trend: Sensory Textiles +26%
Fashion has always had the power to influence how consumers feel, but recently the focus has shifted from mere mood and confidence-related feelings to very tangible, skin-to-fabric sensations. This new direction in fashion underscores the importance of tactile experiences, enhancing how consumers interact with and perceive their clothing.
Patented fabrics are becoming pivotal elements of brand positioning, extending beyond performance wear into everyday attire, including lingerie. Brands are leveraging these unique, proprietary textiles to create distinctive identities in an increasingly crowded market. In some cases, these proprietary fabrics and textures go beyond merely adding comfort and versatility; they are also becoming distinctive brand signatures and status symbols.
Patented fabrics are becoming pivotal elements of brand positioning, extending beyond performance wear into everyday attire
Facts:
Cosy Textures is predicted to grow steadily (+117%) over one year
Soft Fabrics has been steadily growing (+125%) over the past 18 months
Airy Cotton is predicted to grow steadily (+93%) over one year
Finest Cashmere is predicted to grow steadily (+111%) over one year
Extra Soft in Fashion & Accessories is predicted to grow steadily (+112%) over one year
This Column is curated by Elena Marinoni, Trend Forecaster at NextAtlas and Director of Education at Istituto Marangoni Dubai.
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