From the pitch to wellness pioneer: Beckham teams up with biotech firm Prenetics to launch IM8—but when’s the big debut?
David Beckham is once again redefining his legacy, but this time he’s off the football pitch and venturing into wellness. Teaming up with Prenetics, a publicly listed biotech company, Beckham isn’t merely lending his name—he has become a strategic investor in the business and a co-founder of IM8, a consumer health brand with grand ambitions and serious scientific backing. As co-founder and ambassador, Beckham’s involvement goes beyond endorsements.
On one side, Prenetics, which was founded in Hong Kong, offers genetic profiling services and went public via a SPAC (Special Purpose Acquisition Company) in 2021. On the other, Beckham’s latest venture brings together his passion for high-performance and cutting-edge wellness solutions, aiming to make professional-level health solutions accessible to a global audience.
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“Throughout my life and career, I’ve been fortunate to have access to top medical professionals, nutrition experts, and fitness coaches. Their guidance has been crucial to my health and well-being,” stated the 49-year-old football legend. But with excitement building, the big question remains: when will we see the debut?
The IM8 Play: Science Meets Star Power
IM8 isn’t your average wellness brand; it’s being developed with input from NASA’s former chief scientist, combining high-tech innovation with Beckham’s authentic, performance-driven approach to health. While details on IM8’s product range are still under wraps, this elite collaboration aims to make advanced wellness solutions widely accessible, with a trusted athlete leading the charge.
The Business of Beckham: A Legacy Beyond the Game
From endorsing brands like Adidas and Maserati to launching Haig Club whisky and the House 99 grooming line, David Beckham has mastered the art of branding. However, his newest venture, IM8, is poised to be his boldest move yet, aiming to ignite a health revolution driven by the same discipline that defined his sports career.
Prenetics co-founder and CEO Danny Yeung sees Beckham as the ideal partner, calling this a “transformative” era for the company and consumers alike, who will soon have access to science-driven, premium health products.
With Prenetics’ expertise in genetics and preventive health, combined with Beckham’s influence, IM8 is ready to shake up the wellness sector. Beckham’s vision is clear: to bring science-led wellness from the locker room to living rooms around the world. As he steps into his role as co-founder and ambassador, fans and wellness enthusiasts alike are eagerly anticipating what lies ahead.
Angelo Ruggeri
Journalist, Master’s Programme Tutor & Fashion Styling Course Leader, Milan