Interior Design for Luxury Hospitality, Wellness and Retail

The program looks into marketing and communication strategies to attract clients that are aligned to their values and ethos, and that are relevant in today’s ever changing marketing landscape for interior designers. Discover the study units of the programme:

• Environmental Psychology
• Innovative materials
• Luxury design for wellness resorts
• Branded Interior Design for Retail
• Entrepreneurial Mindset & Digital Skills
• Interior Design for Luxury Hospitality

• Design luxurious and immersive environments for hotels, resorts, restaurants, consistent with the evolution of interior design trends
• Create engaging and functional retail spaces and pop-up stores, as well as exploring the new trends of phygital spaces
• Learn about the wellness resorts design, and how to create experiences within our environments that to go beyond our 5 senses, to help people feel true wellbeing and health though design.
• Understand how physical environments influence behaviour and learn how to design spaces to positively affect behaviour, mindset and habits.
• Plan innovative marketing and communication strategies to penetrate the market and promote your business, to attract clients that align with your ethos and values

• You will be prepared to be competitive in the luxury hospitality and retail sector by adopting knowledge on the latest trends, emphasizing sustainability and wellness design strategies.
• This course is designed for professionals who want to increase their skills and update themselves on retail, hospitality, wellness and sustainability.
• Through this course you will be able to deepen the analysis and knowledge of materials for interiors with a focus on sustainability and health.
• Through this course you will be able to understand how physical environments influence behaviour and you will be given practical tools to create spaces that positively affect behaviour, mindset and habits.
• Through this course you will be able to design a branded space for retail, keeping the overall consistency with the brand image and codes.  
• You will learn how to build a solid and authentic image for yourself and your brand, and plan innovative marketing and communication strategies to penetrate the market and promote your business, to attract clients that align with your ethos and values.