Since 2019, Rocco Iannone is the Creative Director of Ferrari. He is currently responsible of the innovative project Division, Iannone has the task of designing the collections clothing and accessories for Women, Men and Children and to coordinate the image of all the projects of Brand Diversification which are part of the activities, not automotive, of the brand Ferrari.
Born in Catanzaro in 1984, after his high school studies Iannone obtained a Fashion Design Degree at Istituto Marangoni in Milan.

During the studies he develops a new concept of the Fashion Designer who detaches from the cult of personality and acquires a design sensitivity that is much more akin to the nature of fashion culture and "know-how" inherent to his generation.

In this synthesis of creativity, project and industry, Iannone shapes its creativity and today he claims that «people are the vehicles through which projects are born».

He began his career in 2006, starting at Dolce & Gabbana and then moving to the style office of Giorgio Armani, where in a short time he also assumes responsibility for special projects.

His long experience at Armani ended in 2017 when he accepted the creative direction of Pal Zileri.
In the brand of the Mayhoola for Investment Group Iannone treasures his previously acquired professionalism but also its specific feature: give back to the culture of men’s clothing the ability to describe the time in which it was born using the languages of interdisciplinary arts.

The creative direction of Rocco Iannone for the Ferrari clothing is therefore in itself indicative of the path of all the activities and projects that arise from the culture that expresses the brand.
«Ferrari is a world of historicized reference that embraces the meanings of quality, cultural inclusivity and competition and that is able to develop the same narrative of excellence in many different territories thanks to its worldwide reputation», says Iannone indicating the guidelines of its Creative Direction.