Anastasia Novaia, I'M Alumna of the Master's course in Fashion Buying at Milano Fashion School, is a consultant specialized in strategic merchandise planning. Over the course of more than 16 years, she has gained experience in merchandising, retail management, business planning, and trend analysis, holding key roles in global brands such as ZARA, ARKET, Céline, and Sleeper.

After completing her Master's in 2011, Anastasia began her career as a Junior Brand Manager for Céline in Russia. Subsequently, she moved to the Inditex headquarters in Spain, where she served as Product Manager for ZARA.com. In this role, she successfully led the launch of ZARA's e-commerce platform in the Russian market. Anastasia then returned to Moscow to work for 12 STOREEZ, a rapidly growing Russian brand known internationally, where she scaled up the product planning system. She later served as Omni Merchandise Manager at ARKET and finally as Head of Merchandising at Sleeper, a Ukrainian luxury leisurewear and sleepwear brand, developing and managing a comprehensive product planning strategy.

Drawing upon her experience and expertise, in 2024 Anastasia relocated to Milan and decided to focus her professional career on working as a consultant specialised in strategic merchandise planning, collaborating with various brands while continuing her work as a lecturer and speaker.