Giuseppe Santonastaso, I'M Alumnus of the Master’s course in Fashion & Luxury Brand Management at Istituto Marangoni Milano Fashion, is the founder and creative director of the brand Maison Rags.

With a solid foundation in business and strategic management, Giuseppe earned both a BA and MA in the field before specializing in the luxury and fashion industries through a Master’s in Fashion & Luxury Brand Management at Istituto Marangoni Milano Fashion School in 2023. His career path includes experience with prestigious brands such as Kiton and Cruciani, where he perfected his expertise in marketing, branding, and the development of fashion houses both from a strategic and creative perspective.

Giuseppe founded Maison Rags in 2024, combining his managerial and creative approach. As CEO and Creative Director, he leads the brand’s strategy while personally designing the garments, ensuring a cohesive vision of contemporary luxury. The brand stands out for its strong connection to its roots, particularly in Campania, where he was born. By collaborating with local ateliers, Giuseppe ensures high-quality craftsmanship and reinterprets the region’s traditional tailoring in a modern way. This commitment is complemented by a focus on sustainability: each piece is handcrafted and equipped with an NFC tag to guarantee transparency and traceability.

The Maison Rags project is a concrete example of the union between the managerial and creative approaches that define Giuseppe's journey.