Lisa Nan, I'M Alumna of the Bachelor's course in Fashion Business at Istituto Marangoni Firenze and London, is a beauty, fashion, and luxury editor specializing in Chinese consumer trends, brand strategies, e-commerce developments, and consumer behavior. She currently oversees the Beauty Newsletter at Jing Daily.

Lisa began her studies in Fashion Business at Istituto Marangoni Firenze before completing her degree in London, graduating in 2020. Before joining the New York-based publication Jing Daily, she gained experience in PR & Marketing at Huishan Zhang and in International Sales at David Koma. She was also selected as a mentee for the Women@Dior initiative, a prestigious international mentorship and educational program created in partnership between Dior and UNESCO.

Lisa joined Jing Daily in 2021 and in 2022 the China Collabs column was launched under her lead. Since then she has risen to head the Beauty newsletter, a biweekly publication where she investigates Chinese consumer trends and behaviors. Her articles have been featured in South China Morning Post, Campaign Asia, Luxury Daily, CPP Luxury, and fashion watchdog @Diet_Prada. Moreover, her biannual beauty trend forecasts are among the most-read pieces on Jing Daily.

Beyond journalism, she also works as a consultant and expert on the Chinese market, advising brands such as Clé de Peau Beauté, L’Oréal, and La Prairie on their strategy, positioning, and marketing campaigns in China. In 2020, Lisa contributed to the book Responsible Fashion Business in Practice, where she developed the CITREC framework for corporate social responsibility (CSR). In 2024, she hosted the Future of China’s Health & Wellness Market panel discussion, featuring distinguished guests from Bvlgari Hotel Shanghai, iBlue Group, and WPIC Marketing & Technologies.

Thanks to her experience in journalism, PR, and marketing, Lisa is steadily building her career as an expert in the luxury, fashion, and beauty sectors within the Chinese market.