Istituto Marangoni London The School of Fashion recently hosted the filming of the UK BBC1 show The Apprentice. With over 8 million viewers per episode, The Apprentice is one of the UK's longest running and most popular TV shows. In this episode, the candidates were set a fashion business task, to take a new brand of jeans and create a marketing campaign in London. The show was filmed against the backdrop of the stunning "Fashion Street", Shoreditch location, where Istituto Marangoni is situated. Originally built as a Moroccan-style marketplace, before becoming a textiles factory and then in 2003 converted in to a fashion school.