The talk will be held on Thursday 26 September at 7 p.m. at the school's building in Via Verri 4, Milan

Can biotechnology and artificial intelligence open up new scenarios in an industry whose products are linked to emotions, without compromising the emotional connection consumers have with fragrances?

And how much are social media, especially platforms like TikTok, transforming the way fragrances are discovered, promoted and adopted?

We talk about this with Meo Fusciuni, perfumer and founder of the artistic perfumery brand that bears his name, Viviana Barker-Hemings Marketing Director Coty Italia Prestige Brands, Matilda Morri, aka Sinister, olfactory divulger and content creator. The talk will be moderated by Vanessa Caputo, fragrances expert, talent manager & beauty brand hunter.

Reserve your place by registering at the following form.

Istituto Marangoni Milano offers study paths to become professionals in the industry.

Discover the new Bachelor's Degree in Fragrances & Cosmetics Product and Communication and the Masters in Marketing and Communication Management for Fragrances & Cosmetics and in Fragrances and Cosmetics Brand Management and Licensing.