In today's landscape of modern consumption, customisation options such as patches, embroidery, and interchangeable components are becoming standard offerings
Playful Expressionism +35%
In today’s consumer landscape, customisation options such as patches, embroidery, and interchangeable components are becoming standard offerings. These elements invite consumers to co-create their wardrobes and everyday accessories, transforming functional items into emotionally engaging totems.
By accessorising and personalising their items, consumers continually refresh and redefine their belongings. In this way, consumers not only extend the emotional lifespan of the products but also create exciting opportunities for brands.
By accessorising and personalising their items, consumers continually refresh and redefine their belongings. Collage by Constanza Coscia
Insights:
Millennials are embracing a playful approach to accessorising, using “neck mess” styling to make bold style statements +41%
Facts:
Custom Embroidered items are predicted to steadily grow (+90%) over the next year
Bag Charms have seen significant growth (+1294%) in 18 months
Bowling Bags are expected to grow steadily (+142%) over one year
The Bubble Skirt trend has been increasing steadily (+964%) in 18 months
The Swipe Bag trend is predicted to grow significantly (+3461%) over the next year
This Column is curated by Elena Marinoni, Trend Forecaster at NextAtlas and Director of Education at Istituto Marangoni Dubai.
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