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METAVERSE

METAVERSE
How Frida Kahlo is becoming an artist for Gen Z

Is there a silver lining to VR in art? Let’s explore how it amplifies a great artist’s legacy, dismissing fears of replacing the physical world

Aada Ruuska

May 15, 2024
DUBAI
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METAVERSE
7 designers worldwide talk their AI-boosted collections—through their avatars

Our grads just dropped their hottest looks in the ‘I AM AI’ digital fashion experience. And they now spice it up with AI-powered interviews

Lucrezia Spina

Dec 06, 2023
FIRENZE | LONDON | MILANO FASHION | MUMBAI | PARIS | SHANGHAI | SHENZHEN
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METAVERSE
My whirlwind venture through a can’t-miss AI-boosted fashion experience

Metaverse immersion, fashion unbounded. Just rocked the AI collections from 7 fresh designers—here’s why you should join the vibe

Lucrezia Spina

Dec 06, 2023
FIRENZE | LONDON | MILANO FASHION | MUMBAI | PARIS | SHANGHAI | SHENZHEN
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METAVERSE
I AM AI: your passport to the coolest fashion tomorrow

Embark on an AI-powered style adventure in the metaverse and join our global designers in a ground-breaking digital fashion experience

Gaia Giordani

Dec 01, 2023
FIRENZE | LONDON | MILANO FASHION | MUMBAI | PARIS | SHANGHAI | SHENZHEN
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METAVERSE
Metaverse Fashion Week explained to my old man

Luxury has gone virtual again as 60+ brands, artists, and designers joined MVFW 2023. Feeling like a boomer lost in the new phygital boom? Here comes your guide

Agnese Pasquinelli

Apr 12, 2023
MILANO FASHION
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METAVERSE
Counterfeiting in the metaverse: Hermès wins MetaBirkins lawsuit

The brand sued Mason Rothschild over his NFTs of their Birkin bags. Trademark infringement or freedom of expression? The federal court sided with Hermès

Valentina Mazza

Mar 01, 2023
MILANO FASHION
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METAVERSE
Meet me in the IM Metaverse: Manami Galliker

The gamified app Hana offers guided meditation in a digital garden. Looking at our mental health, a virtual tool for our real-world well-being now debuts

Margherita Malaguti

Feb 15, 2023
MILANO DESIGN
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METAVERSE
In Milan, fashion innovators design the future of the metaverse

The first Italian Metaverse X Luxury Symposium connected top brands and tech trailblazers. There, Istituto Marangoni participated as an education pioneer

Margherita Malaguti

Feb 08, 2023
MILANO DESIGN
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METAVERSE
Meet me in the IM Metaverse: Giacomo De Maggi

After decades of highly-edited images, The Aesthetic of Truth is both a physical and virtual conceptual photography exhibition as a testament to authentic beauty 

Margherita Malaguti

Jan 18, 2023
MILANO DESIGN
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METAVERSE
Capturing the now: A catwalk turned into a Metaverse story

Meet the trailblazers spicing up Chinese mythology-inspired avatars in a futuristic cyberpunk era as shown in the “ZETA 3022” film at the IM Shanghai show

Francesco Fioretto

Dec 16, 2022
SHANGHAI
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METAVERSE
Valeria Volponi on fashion and the metaverse

Presenting her book “Moda e Metaverso”, the author reflects on this immersive new world’s future with IM students

Rebecca Hassanini

Dec 06, 2022
MILANO FASHION
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METAVERSE
Will we still need to design furniture in the metaverse?

When digital, can these products preserve one of their essentials: functionality? Sure, as they will serve to furnish the expressive environment of a new virtual world

Alice Ballabio

Nov 23, 2022
MILANO DESIGN
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METAVERSE
Designing a metaverse for kids

What is the impact of this world on families, and how to build child-friendly platforms? A multiplayer online game, Wingy offers children an educational travel experience

Almog Alkalay

Nov 16, 2022
MILANO DESIGN
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METAVERSE
Forget the past, NFT sneakers are the future

Since they create next-gen digital fashion collectables, teen crypto artists and emerging virtual brands are tapped by footwear giants as the new frontier in the metaverse gold rush

Simona Schiappucci

Oct 26, 2022
MILANO FASHION
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METAVERSE
Metaverse vs. reality: which path forward for fashion?

Entering this world as forerunners, brands should use an era of digital society building to plan their sustainable development while establishing user trust

YuXuan Wang

Oct 19, 2022
SHENZHEN
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METAVERSE
How cyberpunk went mainstream in China (and why this is good)

Born as a dystopian subculture, this style is now taking over the Gen Zers embracing virtual reality not as a form of escapism but as an empowering aesthetic

Gaga Rudic

Oct 18, 2022
SHANGHAI
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METAVERSE
Should we get lost in tech while shaping physicality?

Digital tools have become the best design partners. But how can fashion use them not to forget the conversations our bodies have with analogue clothes?

Kristian Steinberg

Oct 06, 2022
SHANGHAI
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METAVERSE
With all this metaverse, is China taking over fashion?

Learn about the technology trends from the Land of the Dragon now reshaping design and retail while catapulting local brands onto the international competitive stage

Damon Frank Giannoccaro

Sep 28, 2022
SHENZHEN
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METAVERSE
Pioneers of the metaverse

A digital revolution has started. Istituto Marangoni is the first school to enter this virtual-reality space by teaming up with two Made in Italy start-ups

Margherita Malaguti

Jul 13, 2022
MILANO DESIGN
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METAVERSE
What about Re:mixing the city?

Under the creative touch of mentor Andy Picci, the project explores iconic Florentine landmarks to install students’ digital sculptures created with Instagram AR filters

Ginevra Barbetti

Jun 07, 2022
FIRENZE
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METAVERSE
Crypto payments are in store for fashion: what's up with that?

From Gucci to Balenciaga, brands are accepting Bitcoin and Ethereum currencies. But is joining the tech club worth the risk?

Valentina Mazza

May 31, 2022
MILANO FASHION
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METAVERSE
Meet the 2021 graduate who shot editorials in the metaverse before the metaverse

She is a pioneer in using CGI, MetaHuman Creator and digital fashion – outsourced and designed in Clo3D. Find out how she did it all

Natalia Shibaeva

Apr 27, 2022
LONDON
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METAVERSE
NFTs meet fashion: it's a battleground for law

Brands moved to non-fungible tokens to hit the metaverse. But what happens when unauthorised digital versions reach the market?

Valentina Mazza

Apr 27, 2022
MILANO FASHION
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METAVERSE
inBetweeners: when crypto-art meets business skills

«I thought the NFT race was just classic American FOMO». Behind the virtual brand that caught Justin Bieber

Sofia Sarandrea

Apr 20, 2022
MILANO FASHION
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METAVERSE
Schiaparelli
x Metaverse,
a student project

Surrealism meets cyber punk. Here's how Elsa Schiaparelli opened the doors to dreamcore in virtual reality

Li Yunfei

Mar 09, 2022
SHANGHAI
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