Barack Obama and Google CEO Sundar Pichai believe the impact of AI on the world will be as disruptive as the discovery of fire or electricity. Cosmologist Stephen Hawking speculated that AI would one day outperform humans. Visionary advocates and investors in AI, such as Sam Altman, strongly believe that Artificial Intelligence will rule the world.
These are nothing more than predictions by the most prominent figures in contemporary history, and perhaps their status alone lends them credibility. But what is the only realistic forecast we can make? Our universe is about to experience a major upgrade, and it’s all thanks to the potential of generative Artificial Intelligence tools.
When embracing ethics and the human factor, AI is really the ‘next big thing’ in the fashion realm, and it’s about to elevate the way we think and slay in the world of design. With creativity at the heart of what we do, AI will be the perfect sidekick for our inventive minds.
The ‘I AM AI’ digital fashion experience by Istituto Marangoni
Now, picture this: you’re a fashion maverick empowered with AI tools. Sounds like something you’d look forward to, right? Well, it’s real, and it’s happening right here at our schools. Please take your seat, buckle up, and get ready to discover the future of fashion with AI awesomeness. We’re embarking on a new adventure in The Talent District, Istituto Marangoni’s metaverse revolution, where our global Fashion Design graduates are ready to take centre stage in the ground-breaking ‘I AM AI’ digital fashion experience.
You will journey through cities housing Istituto Marangoni schools, including Paris
‘I AM AI’ will take you on a mind-bending virtual journey through the cities that are home to Istituto Marangoni schools. You will see avatar models presenting digital-transformed, AI-boosted collections by our top graduates—emerging designers from 7 of our prestigious schools. And these creations will be set against a shape-shifting background created through the magic of Artificial Intelligence.
AI is your creative partner, not a takeover mastermind. Let the brilliant collaboration begin!
Gen AI is poised to unlock a whole new level of creativity, that much is for sure. Think about it – AI can analyse massive amounts of data at lightning speed, helping us spot trends before they even hit the runway. It’s like having a crystal ball for fashion. And let’s face it, who doesn’t want to be ahead of the curve?
But it’s not just about trends. AI can also assist us in the nitty-gritty of design. Imagine having a digital design assistant that learns your preferences, suggests colour palettes, and even helps with the tedious parts of the creative process. That means more time for the fun stuff, like bringing our wildest fashion dreams to life.
As Artificial Intelligence integrates into our processes, it inspired the creation of virtual backgrounds in our 'I AM AI' experience. The accompanying image captures our vision of an AI-boosted Shenzhen
We also pondered what you might be thinking right now, “Wait, is this going to replace our creative genius?” The answer is no. AI is here to collaborate, not take over. Artificial Intelligence will integrate into our processes much like the advent of digital photo editing software like Photoshop did for photography decades ago. AI will be a silent buddy, a predictable and loyal ally, akin to Sancho Panza for aspiring Don Quixotes.
Not just keeping up with the times but setting the pace
Throughout 2023, our editors (Istituto Marangoni’s students, alumni, professors, mentors and technology partners) have been exploring the opportunities of AI on so many levels, craving the thrill of diving into uncharted tech waters, fuelled by a relentless desire to master new creative tools.
By the start of the year, we welcomed the release of ChatGPT to the mainstream public, then critically analysed its potential and unlocked its magic. As we played long hours with text-to-image tools like Midjourney, Dall-E and Stable Diffusion, we watched viral YouTube videos imagining Balenciaga, Gucci and other luxury brands in the style of Harry Potter and Game of Thrones. Delving into these tech creative playgrounds, we imagined having ChatGPT as our classmate and realised that many digital artists have unleashed unprecedented fashion design creativity through Midjourney.
Meet us, and the future of Artificial Intelligence, in the metaverse
As the year’s grand finale unfolds, get ready for an AI celebration infused with expertise, important partnerships, and our AI-empowered alumni as the stars of the show.
How AI transformed our idea of Florence
‘I AM AI’ isn’t an average fashion show; it’s an exciting experience crafted in the dynamic realm of the metaverse, breaking through geographical boundaries to unite fashionistas worldwide. Our global campuses in Milano, Firenze, Paris, London, Mumbai, Shanghai, and Shenzhen are coming together, each represented by a Fashion Design graduate.
Mumbai as portrayed in the Istituto Marangoni 'I AM AI' digital fashion experience
Istituto Marangoni’s pioneering step into the metaverse has established an ideal and safe virtual platform opening up limitless possibilities. In this hyperspace, creativity transcends at the speed of light, propelled by the potent force of AI, serving as a dynamic catalyst for fashion talents to rise and shine.
Connect, explore, celebrate: rock the AI vibe with 7 maverick fashion designers from around the world
The future of fashion is in our hands, and with a little help from our AI friends, we can achieve great things. So, come in and embrace this new wave by joining the ‘I AM AI’ fashion digital experience. Fashion Design graduates from seven corners of the world will showcase their hard work of many months, proving that there are many possibilities to explore.
Embark on a virtual journey to London (and other cities) during the 'I AM AI' digital fashion experience
Leveraging cutting-edge technology like CLO3D and AI tools, Novackova Anezka from Istituto Marangoni Milano, Alessia Ancillotti from the Florence school, Najjar Tia from Paris, Ummehani Kanchwala from London, Shreya from Mumbai, Jin Leiyao from Shanghai, and Gong Wenze from Shenzhen have transformed their collections into virtual masterpieces.
The bar is set exceptionally high on multiple levels. A shoutout to the creative minds at Monogrid for creating a narrative within an AI-generative visual setting that captures the essence of the seven vibrant cities our schools call home.
The AI-generated visual setting, like this Shanghai background, is powered by Monogrid
Hey, all you fashion visionaries from around the globe, are you ready to explore, interact, and connect in the metaverse while having your minds blown by ‘I AM AI’? Dive into the thrill and become a player: register here to be the first to discover the experience on December 5. Oh, and don’t forget to share the fun with your community!
Gaia Giordani
Generative AI explorer and New Media Communication expert