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FASHION BUSINESS

FASHION BUSINESS
The Billion-Dollar Mistake: Is Fashion Ignoring Its Very Important Customers?

“Beyond Money” clients represent less than 1% of consumers but account for 20% of spending. Never heard of them? You’re not alone – brands are often unaware of them, too

Agnese Pasquinelli

Dec 18, 2024
MILANO FASHION
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FASHION BUSINESS
Can co-branding fuel Skims’ unprecedented success?

Beyond body positivity and celebrity endorsements, discover how Kim Kardashian’s Skims leverages brand collaborations for success

 

Angelo Ruggeri

Dec 18, 2024
MILANO FASHION
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FASHION BUSINESS
Runway to Business, Ep. 5: Alexandra Lamprecht, Alberta Ferretti’s first GM

The Italian fashion house enters a new chapter, expanding globally under its first general manager with experience at Etro, Valentino, and Ferragamo

Clementina Bianchi

Nov 27, 2024
MILANO FASHION
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FASHION BUSINESS
Can fashion advertising restore luxury brand desire?

A golden age of fashion campaigns emerges as Gucci teams with Debbie Harry and Valentino’s Alessandro Michele draws from Fellini. But is it worth it?

Angelo Ruggeri

Oct 16, 2024
MILANO FASHION
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FASHION BUSINESS
How the digital era has changed fashion publishing (for good)

Fashion journalist and media expert Gianluca Cantaro delivers unfiltered truths about the present and future of fashion communication—no-holds-barred

Alice Quaglione and Giulia Romania

Oct 09, 2024
MILANO FASHION
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FASHION BUSINESS
Runway to Business Ep.4: Benedetta Petruzzo, Italy’s youngest fashion finance prodigy

At under 40, the former CEO of Miu Miu is poised to lead Dior, having begun her career in investment banking before rising in fashion

 

Clementina Bianchi

Oct 02, 2024
MILANO FASHION
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FASHION BUSINESS
Why Italy outperformed France in luxury first-half 2024 results

In a climate of economic and geopolitical uncertainty, Italian groups like Prada and Moncler shine while French giants LVMH and Kering stumble

 

Angelo Ruggeri

Aug 07, 2024
MILANO FASHION
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FASHION BUSINESS
How Supreme became Supreme – And why it will level up even harder

EssilorLuxottica is set to acquire the “Chanel of streetwear.” What went down, and what’s next? Get the lowdown on Supreme’s story

 

Angelo Ruggeri

Jul 24, 2024
MILANO FASHION
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FASHION BUSINESS
What is China’s luxury shame that prompts fashion brands to slash prices?

Luxury brands in China are heavily discounting their high-end items, driven by excess inventory resulting from reduced local consumer spending

Angelo Ruggeri

Jun 26, 2024
MILANO FASHION
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FASHION BUSINESS
What’s behind the fashion sample sale craze in the TikTok era

From exclusivity to digital spectacles, here’s how social media creators have turned the domain of fashion insiders into public TikTok phenomena

Angelo Ruggeri

May 29, 2024
MILANO FASHION
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FASHION BUSINESS
Is fashion journalism still relevant? BoF proves it is

Imran Amed, founder of The Business of Fashion, is said to have “designers and editors hanging on his words”. We had a chance to meet him...

Nicole Canavez Miliauskas, Ksenia Fomina

May 08, 2024
DUBAI
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FASHION BUSINESS
Why are luxury multi-brand e-tailers in vertical fall?

What lies ahead for Farfetch, Matches, and Yoox-Net-a-Porter? Dive into the many reasons behind their downfall here

Lihi Gindi Levy

May 08, 2024
LONDON
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FASHION BUSINESS
How fashion is preparing to triumph at the Paris 2024 Olympic Games

As Paris Fashion Week sets the stage for fashion in the sporting world, the 2024 Olympics celebrate the union of athletes and style

Angelo Ruggeri

May 08, 2024
MILANO FASHION
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FASHION BUSINESS
Why we always crave entertainment (in fashion)

With fashion brands now emerging as the most influential media companies, we delve into the (soft) power and evolution of entertainment

Agnese Pasquinelli

May 02, 2024
MILANO FASHION
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FASHION BUSINESS
Why most exclusive Hermès and Cucinelli thrive amid luxury crisis

While LVMH and Kering face hurdles, Brunello Cucinelli thrives. And Hermès aims to dethrone Louis Vuitton as luxury’s biggest brand

Angelo Ruggeri

Apr 24, 2024
MILANO FASHION
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FASHION BUSINESS
Why fashion’s new CEOs are communication gurus

The latest fashion CEOs emerge from communication backgrounds, thriving in PR, problem-solving, and emotional intelligence

Angelo Ruggeri

Apr 17, 2024
MILANO FASHION
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FASHION BUSINESS
Yoox founder Federico Marchetti on how to boost your business

With luxury still striving to succeed online, the pioneer who successfully “put fashion on the net” delves into the secrets of (e-)commerce

Diletta Moschella

Mar 27, 2024
MILANO FASHION
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FASHION BUSINESS
Where are women in fashion?

Why are men dominating top creative and business roles in an industry primarily shaped by and for women? Recent appointments raise eyebrows

Clementina Bianchi

Mar 06, 2024
PARIS
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FASHION BUSINESS
Runway to Business Ep.3: Leena Nair, the Outsider Who Climbed Chanel

British-Indian exec, 30 years in Unilever HR, heads Chanel as Global CEO. Her ethos? People first, guided by a “Lift as You Climb” motto

Clementina Bianchi

Feb 28, 2024
LONDON
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FASHION BUSINESS
Are your digital skills competitive enough for your career?

All that we learned when we stepped into the Palace of Westminster to attend the Digital Skills Summit at the Houses of Parliament

 

Silvia De Vecchi 

Feb 28, 2024
LONDON
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FASHION BUSINESS
Sailing through the fashion world with January sales

New Year’s sales: A dance of delight and dilemma for sellers and shoppers. Are they the secret ingredient or a luxury brand’s image downfall?

Angelo Ruggeri

Jan 10, 2024
MILANO FASHION
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FASHION BUSINESS
What will save us from our online shopping disasters?

A Paris talent’s curiosity sparked the debut of a paper mag, diving into creativity through the prisms of satire and surrealism. Plus, an epic video to spill

Rose Barbier

Jan 10, 2024
PARIS
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FASHION BUSINESS
Runway to Business Ep.2: Françoise Lehmann, Beyond Beauty Boundaries

Lancôme’s Global Brand President, her inclusive leadership breaks conventions and empowers women. Discover the trailblazer’s business acumen

Clementina Bianchi

Jan 03, 2024
LONDON
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FASHION BUSINESS
Runway to Business Ep.1: Francesca Bellettini, the Wonderful Woman

An Italian talent with a strong finance background, she leads Saint Laurent and Kering as a top luxury business manager. Discover her journey to success

Clementina Bianchi

Dec 13, 2023
LONDON
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FASHION BUSINESS
Gen Z really loves Black Friday, don’t you?

Thanksgiving weekend sales and deals were a success, especially among Gen Zers who prefer not to pay full price for their purchases

Angelo Ruggeri

Nov 29, 2023
MILANO FASHION
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FASHION BUSINESS
Catherine Deneuve is ready to get into the Christmas spirit. But is retail?

The actress unveiled the Christmas window displays at Printemps, kickstarting the festive season. In France, holiday spending is expected to reach over €72 billion

Clementina Bianchi

Nov 15, 2023
PARIS
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FASHION BUSINESS
The revenge of number twos

After decades as heads of design or fashion directors, second-in-command talents now replace superstar creative directors, from Gucci to Moschino

Angelo Ruggeri

Oct 25, 2023
MILANO FASHION
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FASHION BUSINESS
What is a typical day on set like with cult fashion stylist Sissy Vian?

Would you give your soul just to take a look at the fashion editorials backstage by the Creative Fashion Director of Harper’s Bazaar Italia? Well, here you go

Nina Clements

Oct 25, 2023
MILANO FASHION
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FASHION BUSINESS
The ultimate back-to-school survival guide for fashion students

A new academic year has started: a return to creativity, all-nighter study sessions and stylish gossip. Hello newcomers, we are here to help you navigate these days

Ximena Fernández Ochoa

Oct 25, 2023
MILANO FASHION
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FASHION BUSINESS
How do you get contacts in fashion? Say hello to your next fav App

We know you know the struggle of building a network. That’s why Modeld was created as a platform to connect models and brands in a safe, inclusive way

Charlotte Valkeniers

Oct 18, 2023
PARIS
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FASHION BUSINESS
How to digitalise tailoring, the most analogical fashion market?

Hi-tech and new gens are changing this conservative world struggling to innovate with mass prestige, aka masstige

Niccolò Caperoni

Oct 18, 2023
FIRENZE
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FASHION BUSINESS
Vogue Italia’s Francesca Ragazzi on the future of fashion media

Talking with this Head of Editorial Content on what is next for fashion content in the ocean of fashion news. Spoiler: something emotional, big, yet glocal

Micaela Vallejo Gubbins

Sep 06, 2023
LONDON
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FASHION BUSINESS
3 paper treasures that will make you want to buy a print magazine again

With our tools going virtual and publishers shifting their business to digital, these physical media will make you embrace your inner paper addict

Alessandra Leporati

Sep 06, 2023
SHANGHAI
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FASHION BUSINESS
How to empower women entrepreneurs for a better future

As we attended the Cartier Women’s Initiative awards ceremony, here is an insight into how female visionaries are finding new solutions to global challenges

Aditi Ashok, Sandra Gore, Victoria Pettis

Aug 16, 2023
PARIS
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FASHION BUSINESS
The power of innovation: Is technology making you more creative?

We brought together talents, executives and academics to discuss creativity and new virtual frontiers in an innovative (and innovating) fashion world

Bai Xinping

Aug 02, 2023
SHANGHAI
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FASHION BUSINESS
Why emerging Asian countries could have a serious crush on Valentino, explained

Emerging Asian countries guys will be amazed by our students’ projects mentored by Valentino’s Chief Brand Officer. It’s only on paper, but still jjang!

Agnese Pasquinelli

Jul 13, 2023
MILANO FASHION
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FASHION BUSINESS
Fashion jobs: Brands want you to be a human-robot interaction pro

Facing the challenges of the future, companies are delving into AI, robotics and design by hiring robot designers and user experience experts for tech-based products

Anna Zinola

Jul 12, 2023
MILANO DESIGN
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FASHION BUSINESS
An Offbeat Guide to Japan. Tokyo Stories Ep.1: Old Industrial

Visiting Japan is already popular, but we will give you a new perspective. Forget postcard views: find beauty in small things, starting with a vintage textile dealer

Nick Clements

Jul 07, 2023
LONDON
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FASHION BUSINESS
Proud to be Pride: The fluidity of being in the fashion world

With brands dropping rainbow-themed collections, what does Pride Month really mean? Here we cover LGBTQ+ representation in fashion

Silvia De Vecchi

Jun 28, 2023
LONDON
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FASHION BUSINESS
Embroidering the future of Indian luxury market

The Dior Fall 2023 fashion show in Mumbai is expected to cause a butterfly effect on the country's fashion and craft arena on so many levels. Starting from below

Achintya Acharya, Anusha Dhiman, Alisha Khatri, Stuti Jain

May 03, 2023
MUMBAI
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FASHION BUSINESS
Is South Korea the new spearhead of (Asian) fashion?

This country is a gem for luxury thanks to a strong local consumer. But the K-pop phenomenon is spreading worldwide, and brands are riding the wave

Clementina Bianchi

May 03, 2023
MILANO FASHION
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FASHION BUSINESS
A take from Mumbai: “Dior in India is a gateway for cultural exchange”

Maria Grazia Chiuri’s decision to showcase in the country created a buzz. But what do editors in town think about it? Here, four IM Mumbai students share visions

Tarush Jain, Vatsalya Shah, Vridhi Choksi, Vrushti Patel

Mar 29, 2023
MUMBAI
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FASHION BUSINESS
Why Shenzhen can emerge as China’s fashion capital

Although luxury group HQs, MCNs and media outlets initially settled in Beijing and Shanghai, fashion is one of the city’s key industrial clusters to expand

He Jialu

Mar 29, 2023
SHENZHEN
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FASHION BUSINESS
The new dawn of the Middle East’s $89 billion fashion industry

The luxury market in the region accounts for 5-6% of global sales – a percentage that can easily double in the midterm with a shift in local consumers’ behaviour

Clementina Bianchi

Mar 15, 2023
DUBAI
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FASHION BUSINESS
What the future holds for modest fashion

The industry is expected to reach 313 billion dollars in 2022, and the last dedicated shows in Riyadh unveiled the rising specialised brands to keep an eye on

Clementina Bianchi

Feb 01, 2023
DUBAI
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FASHION BUSINESS
Cromos App: it’s a colour-match affair

From a book presentation to an “on pocket” personal image consultant: the journey of Luisa Lombardi, who merged AI with a new online shopping process

Silvia Tarini

Jan 25, 2023
MILANO FASHION
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FASHION BUSINESS
Moda Illustrata is the designers’ must-have for 2023

Want to stay on track when your boss discusses molleton? Irene Festa’s new book is here to help you talk about clothes in all th(re)e languages of fashion

Natalina Opiangah

Jan 18, 2023
MILANO FASHION
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FASHION BUSINESS
The Future of China’s clothing rental services

Both platform that allows users to rent designer styles, the American Rent the Runway is booming while Beijing-based YCloset shut down last year. Why did this happen?

Rachel Luo

Jan 11, 2023
SHENZHEN
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FASHION BUSINESS
Max Mara’s Ian Griffiths on how to helm a heritage brand

The creative director of “the silent powerhouse” discusses Italian pragmatism, the modern woman and how to “stay true to the story and not lose sight of the dream”

Silvia Tarini

Jan 11, 2023
DUBAI
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FASHION BUSINESS
When price not just make desire but a rise in fakes

“The higher the price, the greater the desire” no longer works, as this year’s $3 trillion in counterfeit sales were a result of brands’ pricing and marketing plans

Sofia Sarandrea

Dec 21, 2022
MILANO FASHION
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FASHION BUSINESS
The art of Chinese shopping: cyber dandies

The journey through the country’s megacities stops in Shanghai’s Anfu Road, where creators as flâneurs turn a public space into the Internet celebrities’ street

Federico Castigliano

Nov 30, 2022
SHANGHAI
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FASHION BUSINESS
Life is full of arch portals of choice. So is our dream bag

Alumnus PJ Almera on his ARCO Bag created after winning the “Design Your Dream Bag” contest launched by Istituto Marangoni with UP TO YOU ANTHOLOGY

Margherita Malaguti

Nov 30, 2022
MILANO DESIGN
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FASHION BUSINESS
The business game: from students to entrepreneurs

What when talents think outside the box and boost their path? We met three Istituto Marangoni alumni who are successfully heading their companies

Ioanna Kefalogianni

Nov 23, 2022
LONDON
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FASHION BUSINESS
Fashion jobs: Human resources seek diversity

Experts in attracting talents must deal with their demands for a hybrid workplace and progressive policies. Have you ever heard of the Chief Happiness Officer?

Jacqueline Bonati

Nov 23, 2022
MILANO FASHION
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FASHION BUSINESS
Sissy Vian to train stylists at Istituto Marangoni Milano

“The Milk of Dreams” was launched as a unique mentorship programme for Master’s students, led by the creative fashion director at Harper’s Bazaar Italia

Nina Clements

Nov 23, 2022
MILANO FASHION
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FASHION BUSINESS
India’s ascent as a fashion frontier ep.3: Menswear is booming

This $26 billion market is bigger than womenswear. Here's how international brands can navigate diverse local tastes, from Western formalwear to ethnic wear

Falguni Shah, Rachana Singh

Nov 16, 2022
MUMBAI
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FASHION BUSINESS
India’s ascent as a fashion frontier ep.2: Millennials’ powerhouse

The country is home to a fifth of the world’s youth population. Offering both workforce and target market, what are they asking from international luxury brands?

Falguni Shah, Rachana Singh

Nov 16, 2022
MUMBAI
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FASHION BUSINESS
Better together: We reunited, and it was a-maze-ing

Former students joined the I’M Global Alumni Reunion as part of the Istituto Marangoni’s I’M Community project. Here’s what went down

Margherita Malaguti

Nov 09, 2022
MILANO FASHION
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FASHION BUSINESS
Fashion information: too fragmented to handle?

We are exposed to too many reports, articles and data. To avoid getting lost in this diversification, here is a list of knowledge systems from which ideas come together

Pang Bo (Paul)

Nov 09, 2022
SHENZHEN
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FASHION BUSINESS
Fashion jobs: The supply chain looks for new players

Tracing each step from sourcing to the distribution network, this sector is evolving more traditional positions into exciting yet challenging opportunities

Jacqueline Bonati

Oct 19, 2022
MILANO FASHION
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FASHION BUSINESS
All you need to know about the new Istituto Marangoni Dubai

In the DIFC, a 1,050 square metre building is the gateway to the world of made-in-Italy fashion education, meeting UAE traditions and international influences

Margherita Malaguti

Sep 14, 2022
DUBAI
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FASHION BUSINESS
India’s ascent as a fashion frontier ep.1: Millionaires & digital growth

With the luxury market to exceed USD 200 billion by 2023, the country offers a huge opportunity for brands, if only they can figure out how to navigate this sector

Falguni Shah, Rachana Singh

Sep 07, 2022
MUMBAI
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FASHION BUSINESS
How to be an entrepreneur in Dubai?

Sun and sand, the world’s best hotels and malls, combined with digital innovation and talent-oriented openness: let’s discover the emirate as a place-to-be

Silvia Tarini

Aug 31, 2022
DUBAI
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FASHION BUSINESS
Does the media still want you in the cult of sex and youth?

If hyper-sexualisation is the key to marketing, the teenage years are the gateway to a brand’s global success. But what is the result of this ideological consumerism?

Dana Vazquez Rios 

Aug 03, 2022
MILANO FASHION
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FASHION BUSINESS
What is behind an editor’s letter?

Pitching a magazine’s content to the reader’s level, this opening piece aims to convey the mood of each issue. Peek inside the work it takes to make a journal

Nick Clements

Jul 20, 2022
LONDON
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FASHION BUSINESS
Inside China's luxury food & beverage business

WeChat, Red Book and Dazhong Dianping social media are key tools for the country’s hotel industry. But how do you become a master in hospitality management?

Arianna Sorini

Jul 19, 2022
SHENZHEN
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FASHION BUSINESS
What makes you the best candidate for this job?

What do recruiters expect from you today? Much lies in a company’s organisational culture and in sharing the same ideas and values

Jacqueline Bonati

Jul 12, 2022
MILANO FASHION
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FASHION BUSINESS
A global approach to fashion research

The library is where your deeper creative inspiration blossoms. But what to read and how to create a method?

Silvia De Vecchi

Jun 22, 2022
LONDON
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FASHION BUSINESS
The art of Chinese shopping: A super-place

Next leg of the journey through the country’s megacities: Taikoo Li Sanlitun in Beijing shows how to make a retail space a trendy core

Federico Castigliano

Jun 15, 2022
SHANGHAI
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FASHION BUSINESS
How to avoid cultural appropriation. Ep. 2: What can we do?

We continue our journey to transform creative work from co-opting practices from underrepresented groups to fair exchange

Vanessa S. Wolff

Apr 26, 2022
MILANO FASHION
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FASHION BUSINESS
How to avoid cultural appropriation. Ep. 1: Why it matters

Let's be inspired by other communities but do it respectfully. Here’s a guide to turning your creative work into a fair exchange

Vanessa S. Wolff  

Apr 24, 2022
MILANO FASHION
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FASHION BUSINESS
The future of retail:
the new frontiers of omnichannel

E-commerce, social media and gaming platforms are not taking over brick-and-mortar. It's just the end of shopping boundaries

Andrea Davide Doroldi

Apr 13, 2022
MILANO FASHION
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FASHION BUSINESS
Choose your bra
like you choose
your cocktail

Having fun while reinventing the iconic “Amourette” by Triumph. Two alumnae share their behind-the-scenes

Mariam Abuladze, Sara Maculan

Apr 13, 2022
MILANO FASHION
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FASHION BUSINESS
Riccardo Grassi on production, distribution and the power of ideas

From Asia to Milan, from the metaverse to sustainability, the founder and CEO of RG Showroom on the future of fashion

Margherita Malaguti

Mar 30, 2022
MILANO FASHION
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FASHION BUSINESS
The art of Chinese shopping.
Episode 1

Join us on a journey through the megacities and phantasmagorias of today’s country. First stop: Parkview Green in Beijing

Federico Castigliano

Mar 23, 2022
SHANGHAI
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FASHION BUSINESS
From designer to
business manager?

Here’s an essay to answer one of creative directors' dilemmas: sell what you can make or make what you can sell?

Mevin Murden

Mar 16, 2022
MUMBAI
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FASHION BUSINESS
Buy, buy
Paris

In China, the mother-daughter duo behind Colette is still an inspiration for future fashion buyers

Haley Shen, Federica Camurati

Mar 09, 2022
SHANGHAI
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FASHION BUSINESS
It will not be
business as usual

My answers to questions on post-Covid-19 fashion economics, industry’s strive for innovation, second-hand growth, and everything in between

Abdullah Abo Milhim

Mar 09, 2022
LONDON
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