As the final Big Four takes the reins, these TikTok and Instagram accounts are your go-to for the ultimate insider scoop, wherever you are
Fashion week season is officially here, and navigating its whirlwind can be overwhelming, especially if you’re keen to stay ahead on the trends unveiled by both established and emerging designers, as well as the ultimate insider scoop.
You know, those unexpected moments that instantly become the talk of the fashion world? It’s not about FOMO; it’s about the fear of being left out of the conversation, particularly the cultural one.
We’re often just as interested in the behind-the-scenes action as we are in the runway shows themselves, if not more so. Alongside the fresh inspiration and innovative projects revealed each season, we are increasingly drawn to candid videos that show the backstage buzz. Not to mention the authentic styles flaunted by fashion insiders—let’s face it, street style is still alive and thriving!
These street-style snaps have been gaining more attention than ever, fuelling our curiosity about what true insiders are really wearing and highlighting new, up-and-coming ways of layering and styling clothes.
@thehandbooknews London Fashion Week Street Style #lfw #londonfashionweek #londonstreetstyle #london #streetstyle #londonfashion #londonstreetstyle ♬ Girls - The Dare
As we move into the peak of fashion month, with Paris Fashion Week running until October 1st, all eyes are on this major event and the outfits the fashion crowd is bringing to the City of Light.
So, how can you stay ahead of the curve? Follow the fashion creators on the ground, who are diligently documenting must-see looks and delivering the style tips we all crave. Get ready to take notes as you connect with the five go-to accounts that fashion enthusiasts rely on to keep up with every thrilling moment of fashion season! Rest assured, they’ll be your go-to for the ultimate scoop wherever you are, bringing Paris Fashion Week to your couch.
Verona Farrell: Paris and Beyond
Verona Farrell, better known by her online moniker SecondHandHuns, has amassed a following of over 325,000 on Instagram and nearly 473,000 on TikTok.
Younger generations admire the Swedish writer and video maker for her engaging fashion content, especially her videos titled “What People Are Wearing.” In these videos, she showcases the effortlessly cool street styles of people she meets in the city or at high-profile events like Fashion Week.
@secondhandhuns Main characters at the Valentino Haute Couture Show last night 💋 #whatpeoplearewearing #parisfashionweek #pfw #streetstyle #hautecouture #jlo #jlopez #rosiehuntington #florencepugh #nadialeecohen #valentino #ootd #outfiyinspo ♬ original sound - <3
Curious about where she finds inspiration for her content? SecondHandHuns will definitely be at Paris Fashion Week this season, as she has been every season before, capturing the best of street style. However, her main hunting grounds are New York, Stockholm, and Copenhagen. While these cities may be perceived as less fashion-centric than Paris, Milan, or London, they offer fresh and unique style perspectives. The rising popularity of the Scandinavian style, which has taken the fashion world by storm this year, proves that these locales are anything but ordinary.
Make sure to check out her short videos capturing the vibe in the City of Light, and explore her entire TikTok profile for more. SecondHandHuns’ preferred cities provide a wealth of original and distinct fashion inspiration, offering a refreshing departure from more mainstream trends.
Bryanboy: The Pioneer Still Has Much to Say
Prominent in fashion circles, Bryan Grey Yambao, better known as Bryanboy, has made a significant impact as one of the industry’s leading voices in the guise of a fashion blogger—the ancestor of all content creators. To this day, he seamlessly blends insider knowledge with a bold, unapologetic style through his social media platforms.
Born in the Philippines and now based in Sweden, Bryanboy has carved out a unique niche in the global fashion scene. A front-row regular at major fashion weeks and a special guest at all the hot-ticket shows, his influence is so powerful that even Marc Jacobs once honoured him by naming a handbag after him: the coveted BB Ostrich Bag. Quite impressive for a former blogger turned socialite turned editor-in-chief of Perfect Magazine, right?
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Bryanboy has a digital empire of 4 million followers across platforms, with nearly 1 million on Instagram alone. His content has a knack for going viral, making him a must-follow for those seeking an insider’s view of the fashion world. Covering everything from runways to after-parties, Bryanboy offers a direct and highly original lens on the industry, capturing it all with his signature wit and flair.
Karya Schanilec: The Lens Capturing NYC’s Streetwear Scene Has Finally Landed in Paris
Pink-haired Karya Schanilec, known as KaryaStreetStyle, is a talented photographer based in New York City with a gift for capturing the authentic style and stories of real people, particularly in the universe of streetwear.
Now in Paris, her lens focuses on emerging fashion trends in some of the world’s most stylish cities, with a particular emphasis on the pulse of NYC. Who better to document the chic ensembles of celebrities and trendsetters during fashion month than KaryaStreetStyle? Trust us, no one.
@karyastreetstyle NYFW street style trends part three ⚡️ #nyfw #streetstyle #styletrends #2024fashion #nyfw2024 #fashiontiktok ♬ Quizá - Rozhes
For those eager to learn more about her world, Karya Schanilec’s website is a treasure trove of insights. There, she offers in-depth analyses of current fashion trends, various sources of inspiration, and tips on where to find the hottest pieces. Additionally, karyaschanilec.com features a range of articles covering everything from “20 Summer Outfits to Copy from Street Style” to “How to Become a NYFW Photographer,” making it a valuable resource for anyone looking to elevate their fashion game.
Jeanne Damas: Much More Than a French Girl
Who better than a French icon to guide you through the fashion that illuminates the City of Light, especially during Paris Fashion Week? Jeanne Damas is the perfect figure to explore the charm of Parisian style and keep you updated on all things fashion in Paris and beyond.
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Jeanne Damas is a French designer, creative director, model, and the founder of the acclaimed fashion label Rouje. She has collaborated with renowned brands such as Comptoir des Cotonniers, Redoute, and & Other Stories, and even caught the eye of Gucci, who chose her as an ambassador in 2015.
However, Damas’s influence extends far beyond brand collaborations; as a model, she has graced the covers and editorials of international magazines like Elle, Marie Claire, and GQ Style.
She also portrayed Paloma Picasso in the series “Becoming Karl Lagerfeld.”
So, why should you follow her? On her account, you’ll find beauty inspiration, lifestyle tips, and, most importantly, outfits inspired by the Parisian aesthetic. One thing’s for sure: there’s no better time than Paris Fashion Week to start following Jeanne Damas’s journey.
Aïda Badji: A Rising Fashion Star
Perhaps a bit less known yet immensely popular among fashion enthusiasts and Gen Z is Aïda Badji, a Franco-Senegalese content creator and ambassador for the brand YEB.
With over 100,000 followers on Instagram, she has forged numerous collaborations with international brands worldwide.
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Aïda Badji makes it easy to fall in love with her minimalistic and elegant style, which beautifully embodies the essence of Parisian charm. Her aesthetic is not only visually captivating but also serves as inspiration for the original and “aesthetic” photos that Gen Z adores, all set against the stunning backdrop of Paris.
Her aesthetic is visually captivating and serves as inspiration for the original and “aesthetic” photos that Gen Z adores, all set against the stunning backdrop of Paris.
Lucrezia Spina
Editor