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SOCIAL MEDIA

SOCIAL MEDIA
5 fashion creators bringing Paris Fashion Week to your couch

As the final Big Four takes the reins, these TikTok and Instagram accounts are your go-to for the ultimate insider scoop, wherever you are

Lucrezia Spina

Sep 25, 2024
MILANO FASHION
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SOCIAL MEDIA
Our latest TikTok obsession with jewellery mystery boxes explained

A package arrives—unboxing kicks off a sustainable, budget-friendly treasure hunt that reflects Gen Z’s passion for surprises and style

Agnese Pasquinelli

Sep 04, 2024
MILANO FASHION
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SOCIAL MEDIA
Beyond to-do lists: What’s your Notes app saying about you?

Joan Didion once asked, “Why did I write it down?”

Constanza Coscia

Jul 17, 2024
MILANO DESIGN
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SOCIAL MEDIA
Who are the real MVPs of fashion show coverage?

Cult social profile founders @insidethemood and @ideservecouture sit down to explore the cutting-edge frontiers of digital fashion communication

Agnese Pasquinelli

Jun 19, 2024
MILANO FASHION
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SOCIAL MEDIA
This Instagram account will be your Milan coolhunting guide

The Fab Four behind Instagram sensation @milanesiamilano spill their style and business secrets on turning locals into fashion icons

Diletta Moschella

Apr 03, 2024
MILANO FASHION
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SOCIAL MEDIA
Are influencers still worthy of fashion show invitations?

They must prove themselves as impression-makers through Earned Media Value. K-pop star IU and ex-One Direction member Zayn Malik excelled last month

Clementina Bianchi

Feb 14, 2024
PARIS
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SOCIAL MEDIA
Who are the UAE influencers of 2024? Meet the 5 top Emirati creators

Uncover the forefront of social media personalities in the Persian Gulf region, creating a global impact from modest fashion to beauty

Clementina Bianchi

Jan 24, 2024
DUBAI
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SOCIAL MEDIA
TikTok NPCs: Cringe or genius?

We can’t help but expect crazy, viral trends on TikTok. But things are getting bizarre as livestream creators act like non-player characters from videogames

Constanza Coscia

Nov 15, 2023
MILANO FASHION
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SOCIAL MEDIA
Influencing reality (and money)

Admired, analysed and often criticised, influencer marketing is now a solid investment opportunity for brands and is expected to be worth $21.1 billion in 2023

Angelo Ruggeri

Nov 15, 2023
MILANO FASHION
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SOCIAL MEDIA
What is the secret behind Asian creators’ colossal success?

At the forefront of the blogging boom, they pioneered influencer culture and now sit front row. Here, Hong Kong creative Declan Chan reveals how he made it big

Agnese Pasquinelli

Mar 22, 2023
MILANO FASHION
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SOCIAL MEDIA
We all deserve couture, but who’s behind ideservecouture?

After taking over Istituto Marangoni Milano’s Instagram account to cover the city’s fashion week, Hanan Besovic discusses how his juicy memes became a thing 

Alexandra Birliba
Oct 19, 2022
MILANO FASHION
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SOCIAL MEDIA
Pushing cross-cultural fashion forward through Wechat

As the app is booming in China, Pinko has started an ongoing collaboration with our students. And their s-s 22 digital campaign is now rocking the platform

Francesco Fioretto

Jun 07, 2022
SHANGHAI
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SOCIAL MEDIA
Message
in a joyful meme

You can make people smile and love fashion, says Hanan Besovic, and his @Ideservecouture is an example of this

 

Lorine Klinger, Vanessa Suter

MILANO FASHION
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SOCIAL MEDIA
Bryanboy: the importance
of having a voice
and a vision

Be inspired by Katie Grand’s special guest: his thoughts on fashion, media and reinventing himself 

Clementina Bianchi

LONDON
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