As the final Big Four takes the reins, these TikTok and Instagram accounts are your go-to for the ultimate insider scoop, wherever you are
Lucrezia Spina
As the final Big Four takes the reins, these TikTok and Instagram accounts are your go-to for the ultimate insider scoop, wherever you are
Lucrezia Spina
A package arrives—unboxing kicks off a sustainable, budget-friendly treasure hunt that reflects Gen Z’s passion for surprises and style
Agnese Pasquinelli
Joan Didion once asked, “Why did I write it down?”
Constanza Coscia
Cult social profile founders @insidethemood and @ideservecouture sit down to explore the cutting-edge frontiers of digital fashion communication
Agnese Pasquinelli
The Fab Four behind Instagram sensation @milanesiamilano spill their style and business secrets on turning locals into fashion icons
Diletta Moschella
They must prove themselves as impression-makers through Earned Media Value. K-pop star IU and ex-One Direction member Zayn Malik excelled last month
Clementina Bianchi
Uncover the forefront of social media personalities in the Persian Gulf region, creating a global impact from modest fashion to beauty
Clementina Bianchi
We can’t help but expect crazy, viral trends on TikTok. But things are getting bizarre as livestream creators act like non-player characters from videogames
Constanza Coscia
Admired, analysed and often criticised, influencer marketing is now a solid investment opportunity for brands and is expected to be worth $21.1 billion in 2023
Angelo Ruggeri
At the forefront of the blogging boom, they pioneered influencer culture and now sit front row. Here, Hong Kong creative Declan Chan reveals how he made it big
Agnese Pasquinelli
After taking over Istituto Marangoni Milano’s Instagram account to cover the city’s fashion week, Hanan Besovic discusses how his juicy memes became a thing
As the app is booming in China, Pinko has started an ongoing collaboration with our students. And their s-s 22 digital campaign is now rocking the platform
Francesco Fioretto
You can make people smile and love fashion, says Hanan Besovic, and his @Ideservecouture is an example of this
Lorine Klinger, Vanessa Suter
Be inspired by Katie Grand’s special guest: his thoughts on fashion, media and reinventing himself
Clementina Bianchi