SOCIAL MEDIA

Luxury craves control; TikTok thrives on spontaneity. Two worlds at odds—until Jonathan Anderson’s Loewe proved opposites do attract

On Snapchat, £50 dresses your avatar in Prada. Could this trend bridge luxury and Gen Z as prices have risen 20% in two years?

As the final Big Four takes the reins, these TikTok and Instagram accounts are your go-to for the ultimate insider scoop, wherever you are

A package arrives—unboxing kicks off a sustainable, budget-friendly treasure hunt that reflects Gen Z’s passion for surprises and style

Joan Didion once asked, “Why did I write it down?”

Cult social profile founders @insidethemood and @ideservecouture sit down to explore the cutting-edge frontiers of digital fashion communication

The Fab Four behind Instagram sensation @milanesiamilano spill their style and business secrets on turning locals into fashion icons

They must prove themselves as impression-makers through Earned Media Value. K-pop star IU and ex-One Direction member Zayn Malik excelled last month

Uncover the forefront of social media personalities in the Persian Gulf region, creating a global impact from modest fashion to beauty

Admired, analysed and often criticised, influencer marketing is now a solid investment opportunity for brands and is expected to be worth $21.1 billion in 2023

We can’t help but expect crazy, viral trends on TikTok. But things are getting bizarre as livestream creators act like non-player characters from videogames

At the forefront of the blogging boom, they pioneered influencer culture and now sit front row. Here, Hong Kong creative Declan Chan reveals how he made it big

After taking over Istituto Marangoni Milano’s Instagram account to cover the city’s fashion week, Hanan Besovic discusses how his juicy memes became a thing 

As the app is booming in China, Pinko has started an ongoing collaboration with our students. And their s-s 22 digital campaign is now rocking the platform

Be inspired by Katie Grand’s special guest: his thoughts on fashion, media and reinventing himself 

You can make people smile and love fashion, says Hanan Besovic, and his @Ideservecouture is an example of this