Bio & Career Path

Sarah Mower, MBE, is an internationally acclaimed fashion critic and journalist. She serves as the Chief Critic for Vogue Runway and is celebrated for her deep insights and advocacy for emerging talent. Sarah began her career after winning the British Vogue Talent Contest while studying at the University of Leeds. She worked with publications such as Ms. London, The Guardian, The Times, and Harper’s Bazaar, before becoming a prominent voice at Vogue. 

Inside the Brand He Founded

Sarah Mower is a key figure at the British Fashion Council (BFC), where she holds the role of Ambassador for Emerging Talent. She also chairs the BFC NEWGEN Committee, a prestigious initiative supporting and showcasing young designers. Through these roles, Sarah plays a vital part in fostering innovation and promoting new voices in British fashion.

Key highlights and significant achievements

• Appointed British Fashion Council’s Ambassador for Emerging Talent in 2009
• Awarded an MBE in 2011 for her services to the fashion industry
• Chair of the BFC NEWGEN Committee, nurturing renowned designers like Christopher Kane, Erdem, JW Anderson, and Simone Rocha
• Guest curator for "REBEL: 30 Years of London Fashion," a landmark exhibition at the Design Museum celebrating BFC NEWGEN’s legacy
• Honored with a Special Recognition Award at the 2023 Fashion Awards for her contributions to fostering young talent
• Recipient of honorary doctorates from Westminster University and the Academy of Art University of California, and named an Honorary Fellow of the Royal College of Art.