The Course

Fashion Management & Brand Strategies

The fascinating journey of creation, development, and management of a luxury Fashion Brand: from the visionary idea to its business launch and distribution
BA (Hons) Degrees · 3-Year courses · Bachelor of Arts
Undergraduate
MILANO
FIRENZE

This bachelor’s degree help talents understand and learn key aspects and strategies of business development, planning, communication, and production processes of a fashion brand.

MILANO

The Bachelor’s Degree in Fashion Management & Brand Strategies prepares students acquire the right skills for the management of a fashion brand, guiding them towards the fashion system, from cutting-edge start-ups to global luxury giants.

From the Brand Manager to the Marketing Manager and to the Entrepreneur role, studying Fashion Management at the Istituto Marangoni is a gateway to the future careers of fashion.

PLAN OF STUDY
The plan of study offers a wide selection of subjects (including fashion brand strategyfashion project managementfashion business development, and entrepreneurship) enabling students to delve into both the creative and fashion business aspects, as well as market trend analysis, to acquire in-depth knowledge of the fashion industry.

FACULTY
Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.

 

27 Jan 2025 - Italian · English - Fee

Enrollment Fee
€4,000
Fee EU
€20,500
Fee non EU
€24,750

22 Sep 2025 - Italian · English - Fee

Enrollment Fee
€4,000
Fee EU
€20,900
Fee non EU
€25,200

Virtual Open Day Milano Fashion

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Scholarship January 2025 · Vogue Italia

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Visit the School · Milano Fashion

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WHY MILAN?

Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.

INDUSTRY PARTNERSHIPS

Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.

CAREER OPPORTUNITIES

«I think fashion can do a lot. Fashion is very popular, so it can help broadcast a message and reach a new generation.» — Maria Grazia Chiuri

In a competitive arena seeking highly trained professionals, the course aims to meet the increasing demand for these jobs:

  • Brand Manager
  • E-commerce, Retail, Wholesale Manager
  • Buyer
  • Operations manager
  • Merchandiser
  • Digital Transformation Manager
  • Business Analyst

FIRENZE

The Bachelor’s Degree in Fashion Management & Brand Strategies prepares students acquire the right skills for the management of a fashion brand, guiding them towards the fashion system, from cutting-edge start-ups to global luxury giants.

From the Brand Manager to the Marketing Manager and to the Entrepreneur role, studying Fashion Management at the Istituto Marangoni is a gateway to the future careers of fashion.

PLAN OF STUDY
The plan of study offers a wide selection of subjects (including fashion brand strategyfashion project managementfashion business development, and entrepreneurship) enabling students to delve into both the creative and fashion business aspects, as well as market trend analysis, to acquire in-depth knowledge of the fashion industry.

27 Jan 2025 - Italian · English - Fee

Enrollment Fee
€4,000
Fee EU
€20,300
Fee non EU
€24,600

22 Sep 2025 - Italian · English - Fee

Enrollment Fee
€4,000
Fee EU
€20,900
Fee non EU
€25,300

Virtual Open Day Firenze

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Metaverse Revolution

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Visit the School · Firenze

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WHY MILAN?

Famous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.

INDUSTRY PARTNERSHIPS

Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.

CAREER OPPORTUNITIES

«I think fashion can do a lot. Fashion is very popular, so it can help broadcast a message and reach a new generation.» — Maria Grazia Chiuri

In a competitive arena seeking highly trained professionals, the course aims to meet the increasing demand for these jobs:

  • Brand Manager
  • E-commerce, Retail, Wholesale Manager
  • Buyer
  • Operations manager
  • Merchandiser
  • Digital Transformation Manager
  • Business Analyst
Are you interested in one of the courses?