Beatrice Crivelli, I'M Alumna of the Bachelor's course in Fashion Business at IM Milano Fashion, has pursued a career in marketing where she has specialized in over 7 years in digital and social media activities in both the Fashion and Beauty industries. Currently she is the WW Digital and Social Media Manager for the Beauty Division at Acqua di Parma.

After graduating in 2017 with a Bachelor's degree in Fashion Business at IM Milano Fashion school, Beatrice began her career at L'Oréal as a Digital Coordinator for La Roche-Posay and CeraVe. In this role, she was responsible for developing digital communication strategies and optimizing the customer journey. She then joined H&M Group as a Digital Marketing and Social Media Specialist for the Italian market, expanding her expertise in both Digital Marketing and broader marketing strategies. Her role later took her to Paris, where she became a Digital Marketing and Social Media Specialist also for the French market, managing e-commerce, social media, and media strategies for France and Italy. Following this, Beatrice moved to Barcelona to be Omnichannel Marketing Project Manager for Southern Europe, overseeing e-commerce and offline campaigns across Italy, Spain, and Portugal.

In 2023, she returned to Milan to join Acqua di Parma, an Italian luxury beauty and fragrance brand under the LVMH Group. As the WW Digital and Social Media Manager, she leads the global paid social media strategy and oversees the brand's organic social media plan.