This Bachelor's degree trains young talents in the creation of communication strategies and digital storytelling through editorial content development, including press editorials for fashion magazines and digital marketing campaigns, to strengthen the managerial skills required for the creative direction of a Company.
The bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
FACULTY
Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.
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Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
The bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
Famous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different markets, countires and realities and their impact on sales performance.
Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development.
The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems.
ADVANCED TRAINING PROGRAMME
The Fashion Management, Digital Communication & Media Advanced Training Programme is designed with an explicit progression from creative and managerial processes related to the promotions of fashion collections and brands, to the distinctive operations of the fashion communication industry and its players, as editorial groups, communication agencies or media centers, to the new frontiers of communication, under the impact of the digital transformation and the growing demands for responsibility, diversity and inclusivity.
Within the three years, managerial subjects are enriched with cultural and technical subjects. These disciplines are necessary to enable trainees to properly interpret market phenomena and develop effective communication strategies aware of social, anthropological and psychological factors, as well as aesthetic trends and a vertical expertise on the fashion industry. Such an expertise, specifically, include an in-depth knowledge about different business models, professional roles, operations, fashion cycles, material science and product technology.
The core subjects of the programme revolve around the domains of marketing communication, brand storytelling, content creation, fashion writing, creative direction, virtual production. As a result, the course approaches fashion communication from different perspectives, from intercultural communication to fashion styling, from media planning to celebrity management, from digital storytelling to event management, from fashion journalism to inclusive communication strategies.
The Fashion Management, Digital Communication & Media Advanced Training Programme is carefully structured to guide trainees through a clear progression of key areas. It begins by focusing on the creative and managerial aspects of promoting fashion collections and brands.
From there, trainees will examine specific functions of the fashion communication industry, exploring the roles of editorial teams, communication agencies, and media centers.
The programme then shifts to address the evolving landscape of fashion communication in the digital age, emphasizing the growing importance of digital transformation, as well as the increasing demand for responsibility, diversity, and inclusivity in the industry.
Trainees are guided in the definition of communication strategies and plans, and have the opportunity to implement their ideas by creating contents for fashion magazines in the form of editorials, articles or trend reports, to shoot digital marketing campaigns or to experiment with innovative communication formats inspired by the world of gaming and Web 3.
Situated in the King Abdullah Financial District (KAFD), one of Riyadh’s most dynamic areas offering visitors and residents a high standard of living, the Higher Training Institute will offer training diploma programmes and professional courses in fashion, business, and luxury management.
