Fashion Management, Digital Communication and Media
This Bachelor's degree trains young talents in the creation of communication strategies and digital storytelling through editorial content development, including press editorials for fashion magazines and digital marketing campaigns, to strengthen the managerial skills required for the creative direction of a Company.
MILANO
The bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
FACULTY
Simona Ironico (Ph.D. in Marketing and Business Communication) leads the Fashion Business courses. The Faculty at Istituto Marangoni includes prominent figures from the academic sector and also business strategy and communication experts thanks to their deep connection with the industry, including Anna Zinola, Davide Jabes, Valeria Volponi, Dario Golizia, Angelo Ruggeri, Benedetta Breschi.
The enrollment fee is due every year
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Fashion Management, Digital Communication and Media - MIF
Recognized among the Big Four as the throbbing heart of Italian excellence, Milan is the place to be for those aspiring to study fashion and its business. Students who choose Istituto Marangoni Milano Fashion will have the opportunity to collaborate with fashion industry players, working on projects with top brands and international managers who have chosen this City as a key core for their businesses.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
- Brand Communication Manager
- Social Media & PR Manager
- Digital Marketing Manager
- Multimedia content designer
- Media planner
FIRENZE
The bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
The enrollment fee is due every year
Validations
Bachelor's degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
Programme Specification
Famous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
- Brand Communication Manager
- Social Media & PR Manager
- Digital Marketing Manager
- Multimedia content designer
- Media planner
DUBAI
Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different markets, countires and realities and their impact on sales performance.
Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector. The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development.
The enrollment fee is due every year
5% VAT must be added to all the fees
The enrollment fee is due every year
5% VAT must be added to all the fees
Programme Specification
The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems.
- Manage with awareness and critical approach all the technical-production aspects as well cultural-social-economical factors essential in the development and/or establishment of a brand;
- Analyze and manage all themes related with the planning, development and production of a fashion collection;
- Fully understand all strategic management processes, from mass production to logistics;
- communicate the brand and its values by taking advantage of all expression techniques, languages and tools;
- Develop an analysis of products and industrial processes aimed at an effective management of productive contexts and socio-economics elements;
- Carefully evaluate innovation as an integration of creativity and technology for each project:
- Assess the economic feasibility for each product and identify improvement areas;
- Develop adequate management skills to organize your profession, in order to ease the access to the job field and the relation with the economic and productive organizations.
- Communication Manager
- Buyer
- Merchandiser
- Commercial Director
- Product Manager
- Omnichannel Manager
- Marketing Manager
- Brand Manager
- Licensing Manager
- Digital Content Manager
- PR & Events manager
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