The field of Design Innovation explores the intersection of creativity, technology, and design across disciplines, merging product design, interior spaces, and communication strategies. This area focuses on leveraging emerging technologies—such as artificial intelligence (AI), virtual and augmented reality (VR/AR), generative design, robotics, and 3D printing—to create innovative solutions for contemporary challenges and future opportunities.
STRATEGIC MINDSET
The Bachelor Degree course fosters a strategic mindset, encouraging students to embrace creative problem-solving and interdisciplinary thinking. Through a rigorous methodology and disciplined approach, students will learn to leverage research, critical analysis, and data-driven insights to navigate the complexities of emerging technologies. By setting clear goals, planning actions, and managing resources effectively, they will be equipped to lead in the design innovation landscape.
LEARNING FROM INNOVATORS
Students will benefit from a collaborative and stimulating environment, working alongside peers and faculty with expertise in product design, interior spaces, and communication. By interacting with professionals from diverse creative disciplines, they gain exposure to innovative ideas and practices, fostering a vibrant exchange of knowledge and perspectives that enhances their educational experience.
First Year: Students learn fundamental AI tools and techniques, applying them to the design of products, spaces, and digital assets. Theoretical courses cover the history of technological evolution in design and the psychology of perception, providing critical insights. Hands-on workshops focus on AI-driven design processes and essential software skills.
Second Year: The curriculum advances to the design of immersive physical and digital experiences.and sophisticated 3D asset production. Students design dynamic environments using cutting-edge tools while exploring the history of visual arts technologies and neuroscience applications in design. Collaborative projects foster cross-disciplinary problem-solving and skill integration.
Third Year: Students develop innovative projects where emerging technologies such as AI, 3D printing, robotics, and neuroscientific systems are key drivers. They hone communication skills through 3D animation, sound design, and professional video presentations. The year concludes with an internship, a real-brand collaboration, and a thesis project, showcasing their ability to innovate in luxury design.