Born and raised in South Korea, Gyuung Ju graduated in Social Welfare at Halla University in Wonju in 2010 before moving to Europe to attend the triennial course in Fashion Business at Istituto Marangoni, where he graduated in 2014. A contributing editor at Marie Claire Korea in 2012, he also collaborated with WP Store Korea, Kolon Industries and East Media, as well as working as PR director at Craftsmanchic, the Italian eyewear, cufflinks and made to measure shirts label. In 2015, he started at YOOX NET-A-PORTER as Merchandiser, to take on the role of Junior Merchandiser Online Flagship Stores the following year. In this capacity, he is in charge of product merchandising, analysis and benchmarking.