Carolina Biggi, I’M Alumna of the three-years course in Fashion Styling at Istituto Marangoni Milano Fashion, has focused her career on Visual Merchandising and she currently works as the Visual Merchandising Manager EMEI for Miu Miu.

Carolina began her fashion journey with a Fashion Styling three-years course at Istituto Marangoni Milano Fashion, gaining experience in styling and brand communication. In 2014, she became an assistant to stylist Viviana Volpicella, refining her skills through photoshoots and brand consulting. Simultaneously, she worked as a Visual Merchandiser at Zara, paving the way for her specialization.

In 2015, Carolina joined Fendi, initially as an In-Store Visual Merchandiser at the Milano Montenapoleone boutique. She was later promoted and relocated to Dubai as Senior Regional Visual Merchandiser EMEI. In this role, she was responsible for overseeing the visual presentation and store layouts across the Middle East and India. In October 2022, she joined Gucci as a Visual Merchandising Coordinator for the Middle East and Africa, where she managed VM guidelines across 15 stores. In 2024, Carolina joined Prada Group as Visual Merchandising Manager for Miu Miu, overseeing the brand’s visual merchandising strategy in the Middle East region.