On November 24th, Istituto Marangoni organised the 2nd edition of IMAC Istituto Marangoni Advisory Committee in Marrakech. The meeting dealt with the following topics: nurturing new talented designers, the dichotomy between the luxury market and the speed of fashion, the brand extension and the effect of new technologies on retail strategies. Distinguished international professionals participated in the event and shared their contributions about the different themes discussed, by them just to name a few Marva Eugenia Griffi, Piero Lissoni, Maurizio Pecoraro, Stefan Siegel. IMAC is a corporate body established on March 11th, 2014 to discuss and analyse the most important issues of the fashion and design industries and to suggest the develpment the academic programmes in collaboration withIstituto Marangoni's Steering Committee.