Asena Tokur, I'M Alumna of the Fashion Design Intensive Course at Istituto Marangoni Firenze school, is a Fashion Designer and founder of the brand EŞA.

Of Turkish origins, Asena was only 10 years old when she decided to become a fashion designer. She began her fashion design education in vocational high school, where she completed both voluntary and compulsory internships and received basic art education. Pursuing her passion for fashion, she moved to Italy to study Fashion Design at Istituto Marangoni Firenze. During her studies, she gained practical experience working backstage at the 92nd Pitti Uomo. After graduation, she returned to her hometown of Istanbul, where she first wrote style suggestions for Uniq Magazine and then worked in the design department of Roman.

In 2018, Asena established her own brand, "EŞA." EŞA's products are made from 100% pure wool and cotton yarns, handwoven by women. The brand combines traditional Anatolian motifs with minimalist lines and strives to maintain a sustainable fashion identity. Asena’s collections aim to benefit nature and the environment, believing that a fashionable future depends on environmental protection.