Master students from the courses in Digital Design for Immersive Experiences and Digital Art Direction at Istituto Marangoni Milano Design, in collaboration with Smeg.
Design holds Memories
Design holds memories explores the relationship between memory and innovation through a project developed in collaboration with Smeg. Students from Istituto Marangoni Milano Design reimagine the brand identity through creativity, storytelling and immersive technologies, transforming the famous FAB refrigerator and the Milan showroom into unique experiences.
A fusion of design and art. Fridge Stories is a creative collaboration whose main protagonists are the iconic Smeg refrigerators in the original interpretations of the winning students of the FAB contest: Mariana Prestes, Matteo De Luca and Yuetong Shi.
The Alumni of the Prisma Project redesign three iconic Smeg refrigerators, transforming them into unique works of art. The customised fridges will be displayed in the Smeg Milan showroom, becoming symbols of the encounter between heritage and innovation.
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Inside the Smeg showroom in Milan, students from the Master's course in Digital Design for Immersive Experiences will create an immersive installation relating the story and evolution of Smeg products. Through multisensory environments, the project will highlight the link between tradition, technology and innovation.
Exhibition project by Anastasia Istratova of the Master in Digital Design for Immersive Experiences
In addition, a digital communication project will be developed by students of the Master in Digital Art Direction, to promote the event both online and offline, amplifying the narrative and engaging the audience through multimedia content.
Communication project by Tal Schottenfels, Martina Montebugnoli, Sahar Schlinger, Alejandro Ramirezm of the Master in Digital Design for Immersive Experiences.
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In parallelo, un progetto di comunicazione digitale sarà sviluppato dagli studenti del Master in Digital Art Direction, per promuovere l’evento online e offline, amplificando la narrazione e coinvolgendo il pubblico attraverso contenuti multimediali.
Progetto di comunicazione a cura di Tal Schottenfels, Martina Montebugnoli, Sahar Schlinger, Alejandro Ramirezm del Master in Digital Design for Immersive Experiences
Want to learn more about the project? Follow us on our official channels to discover the making of, interviews and exclusive images of Design holds memories
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