Juana Casares

The 10 best fashion designers presented their collections, looking to the future through scents and a digital touch. Discover the matching fragrance created exclusively for this collection and the 3D video made by Fashion Styling department.

THE COLLECTION: MOMENTOUS

Experience the world of Juana's collection universe.⁠ Her collection draws inspiration from street photography, capturing the vibrant colours, textures, and historical significance of the urban environment. By observing and following anonymous individuals, a deep connection was formed, realising that these people are not only subjects of the photographs but an integral part of the designer's identity.⁠

THE FRAGRANCE: JUANA CASARES X ISAAC SINCLAIR

In partnership with Symrise Fine Fragrance 

ANONYMOUS MUSE, as Momentous collection, was created to fit all tastes and sizes.

Modern metallic notes such as aldehydes and spices are connected to the urban street wear universe, revealing the gray concrete and functionality aspect, while the sepia accord brings the vintage effect from the 1930’s negative photos. The raw denim texture is explored by the violet leaves and woody blend, covered by the ivory coffee and toasted brown labdanum.

TOP: Aldehydes, Cardamom Abs., Poivrol®

HEART: Sepia accord, Violet leaves, Coffee extract CO2

BASE: Vetiver, Symroxane®, Toasted Labdanum, Musks