Simon Ma, Art Brand Ambassador of Istituto Mrangoni Firenze Fashion and Art School took part in the 2016 ADM Forum of Art Education along with some famous designers in Hangzhou, and more than 150 participates. The venue of ADM is an historical factory building that has been restored and re-decorated for art related events. Simon Ma presented his amazing projects, introduced his ‘Design for Fun, Design with Fun’ idea, while highlighted the importance of qualified high education for a young designer. He talked about his strong link with Italy, with the Italian brands, an about his new collaboration with Istituto Marangoni Firenze – The School of Fashion and Art. The ADM is the acronym for Asia Design Management Forum & Ideal Life Fair, founded in 2013 by Hangzhou Government and China Central Academy Of Fine Arts. It is a platform to discuss Design Renovation and Tech Improvement, an opportunity to explore the topic of ‘Design changes your lifestyle’, to take worldwide inspiration and to support young designers and new business model to different contests. It is recognized as one of most influence platform in the design activity industry, and one of most popular lifestyle exhibition.