The interaction between business and fashion is valued and enhanced at Istituto Marangoni through dedicated initiatives for students from the best business schools around the world.

In June this year, 106 students attending Master course in “Dirección De Marketing Y Comunicación De Moda & Lujo” at ESIC Business and Marketing School (Spain) had the opportunity to attend the tailored short course “Fashion and Luxury Communication Management” at Istituto Marangoni Paris. 

Now in its second edition, the programme is an immersive journey into the international Fashion Environment from a marketing and strategic point of view. Participants had the opportunity to learn through a practical approach - blending traditional in-person classroom methods with tours of companies, showrooms and relevant retail spaces - and to work on a fashion luxury brand with the aim to analyse and explore the brand’s competitive landscape and the product range, identifying reasons for the brand’s performance.

This experience allowed ESIC students to visit exclusive Parisienne venues, including the Fragonard Museum and Invenio Flory Atelier.

After only two years of successful partnering, Istituto Marangoni is proud of cooperating with ESIC, a collaboration that is growing at a fast pace with new challenging and exciting projects upcoming in the next months and with the development of the 2023 edition of this special course.