Istituto Marangoni Firenze is pleased to announce the completion of its collaborative industry project with the renowned luxury brand Ferragamo. The initiative brought together students from the Master's programs in Fashion & Luxury Brand Management and Fashion Buying & Merchandising for an in-depth exploration of the fashion industry.

During the kickoff meeting, the Ferragamo team introduced the project's core pillars, dividing tasks into four parts and assigning each to a dedicated working group. This structure allowed students to delve into essential aspects of the fashion industry, fostering collaboration and creativity.

As part of the project, students had the invaluable opportunity to visit Ferragamo's Museum, Archive, and Manovia, gaining insights into the brand's rich heritage and commitment to excellence in design, materials, and creativity.

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After months of collaboration and research, students presented their collective project to Ferragamo's team, including the eCommerce Operations Manager and the HR Manager. Together, they analyzed Ferragamo's heritage and developed a robust strategy for digital and phygital retail channels, emphasizing content strategy and storytelling.

Istituto Marangoni Firenze extends its gratitude to all participating students for their dedication and innovative contributions. Special thanks are also due to Ferragamo for offering them this invaluable opportunity. 

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