Since the last few years Shanghai has become the epicenter of cultural exchange between East and West, particularly in the area of fashion and new trends: for this reason the Shanghai Fashion Week (March 28-April 4th), year on year, is drawing more and more the attention of the media and of the industry professionals. In order to launch TOP100, the e-commerce platform which aims at introducing new international brands of emerging designers in the Chinese market, Shanghtex organized the event Fashion on the Bund, held at the beginning of Shanghai Fashion Week. Among the designers featured in TOP110 platform there are two Istituto Marangoni graduate students: Lucia Russo, with her brand Lucia Russo Urban Couture, and Andreea Mariuca Balan, co-founder of the brand Murmur. In particular, Andreea Mariuca Balan showcased her lingerie-inspired collection during Fashion on the Bund, extraordinary event featuring numerous artistic performances held in a spectacular location. During the Shanghai Fashion Week 4 Alumni showcased their collections: PRONOUNCE, founded by Jun Zhou, HLL, created by Alumna Han Lulu, KRBL, Yonglei Yu’s brand, and Thisnorthat, created by Alumni, Lin Yubo e Tan Lichen.