In the post-digital era, we experience a continuous blending of analogue and digital elements shaped by algorithmic systems. The widespread use of technology and devices and the rapid dematerialisation of the world have radically transformed the universe of images and aesthetics. The new meta-spaces have altered our perception of everyday life, creating a simulated reality where the boundaries between physical and digital, human and artificial, are increasingly blurred. From Simulacra and Simulation, Jean Baudrillard 1981: « It is no longer a question of imitation, nor duplication, nor even parody. It is a substitution of the signs of the real for the real».

This ambiguous reality suggests reflections on our hyper-connectivity, where the physical world is mirrored in a digitally created representation through "split screens"; a duplication of real life, perspectives, and interpretations of the image in a hybrid context.

The Istituto Marangoni Milano 2024 fashion show proposes an elevated approach within an environment without limits towards reality. The aim is to enhance the audience’s perception and engagement by inviting reflection on physical reality and its image with a site-specific installation created for the occasion.

The 10 best designers, Nadia Alecu, Marco Berardi, Renato Caggiano, Gai Kaixuan, Cesare Garbin, Gabriele Mascolo, Christian Piersimoni, Valentina Rinaldi, Yige Wang, and Jack Zhan Peian, will have the opportunity to present their collections in front of an exceptional international audience composed of industry professionals, journalists, headhunters, and celebrities.

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The collections featured during the show will be from 10 students selected by a jury of industry experts, including Sara Sozzani Maino, Creative Director of Fondazione Sozzani, Alessio Cuozzo, Head of Buying & Merchandising at Modes, Luca Rizzi, Tutoring & Consulting Director at Pitti Immagine, Edward Cromack, Vice President Design Womenswear at Versace, and Antonio Moscogiuri, Editor in Chief at Cap74024.

The show will be held on September 16 at 6:30 pm at Tenoha Milano, on 18, Via Vigevano, Milan. It will also be available for streaming on the Instagram profile of Istituto Marangoni Milano • The School of Fashion and on the TikTok profile of Istituto Marangoni at 7 pm.

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