The showcase of the 10 Best Project Designers of the 2023/2024 Academic Year 

Marco Berardi • ParOde

Gabriele Mascolo • Il languore dell’annoiata

Valentina Rinaldi • Dalla scatola dei ricordi

Cesare Garbin • Gazze ladre

Yige Wang • Watchtower

Renato Caggiano • Adattabilità

Kaixuan Gai • Escape The City

Jack Zhan Peian • Fatal Obsession

Christian Piersimoni • Il naufragar m’è dolce in questo mar

Nadia Alecu • Anygmatic

The daily blend of analogue and digital experiences has radically transformed our perception of images and aesthetics.

Physical reality and its digital representations now coexist, playing equal roles in the same fascinating plot. 

As we constantly engage with algorithmic systems, the distinction between human and artificial is becoming increasingly blurred.

Algorealismo offers an immersive experience of this duplication of reality while also inviting us to reflect on our perceptions of reality.

The collections presented by the young talents become the focal points of this creative and cognitive process, featuring clothes and fabrics that combine cutting-edge technology with sartorial art.

The meta-space hosting the creations of the best designers includes the new fragrance created by Symrise with the support of artificial intelligence. 

"Algorealismo Algo-Classico" was created by master perfumer Pierre Gueros to combine the characteristic aldehydes of the smell of clean white sheets with the ultra-luxurious Florence Iris, two Italian olfactory icons that had never met before.

AI, powered by a database of more than 2 million formulas, created this bold combination through an aromatic overdose of myrtle, fennel and carrot. It introduced the patented molecule Diviniris® to enhance the iris scent with velvety notes and finally added amber and woody notes to give the fragrance a modern sense of comfort.

An olfactory paradigm where collective memory merges with technological innovation.  

«An elevated reinterpretation of a familiar scent, deeply rooted in collective memory. A scent that seems both familiar and new, almost a national emblem, symbolising the gateway to comfort» - Pierre Gueros

THE OLFACTORY PYRAMID • WOODY FLORAL ALDEHYDE 

HEAD NOTE
Aldehydes, evoking white clean sheets- Diviniris® - Caraway seed oil

HEART NOTE
Iris butter - Geranium oil - Oregano oil

BOTTOM NOTES
Patchouli Fraction - Vetiver Oil - Musk Sil

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Algorealismo • The Milano Fashion Show 2024